With Instagram having 500 million monthly users, videos and photos are shared 95 million times on the platform every day. This is an evolving network that provides brands with excellent opportunities to build their own audience and customer base. Instagram is a unique mobile platform, through which you can get huge visibility.
However, even for all users, you can’t blindly post images and wait for them to spread. Knowing what photos to post, when to upload them, and how to connect with other users on the web to attract more followers and likes, is both an art and a science. To succeed more in this context, the best method to boost your Instagram likes is to purchase likes from ChampMarketer. You will receiver real and genuine likes for your account which will be worth buying.
When we talk about viral Instagram content, it refers to content that causes people to tag their friends, share it and save it to albums. Viral Instagram content gets more engagement as compared to regular content.
You know you have a viral post on Instagram, but when it has over 100,000 likes and views and thousands of comments, the post was published by an account with only a few hundred or thousands of followers.
But creating viral posts is quite difficult, as it requires a lot of planning and strategies to execute it. However, you can succeed if you do it the right way. One of the most important things to focus on is the high-quality content that people want to share.
Best ways to create viral Instagram content
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Know your Target Audience
As with any content marketing strategy, knowing your audience on Instagram is essential to creating viral content. You need to know what motivates your followers, what their interests are, and the types of content they interact with the most.
The easiest way to understand your audience is to create a buyer image. Marketing roles or buyers clearly define your ideal audience, so you can quickly identify their interests.
Especially for Instagram, it’s best to include the types of content they like to consume and the Instagram accounts they follow. Once you have this information, you can create better types of content that are relevant to your audience.
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Cultivate Eye-catching Aesthetics
Creativity is closely related to the aesthetics and unique theme of the post. Eye-catching images can submit your content to the main article section. Getting there can make your content more attractive.
A good Instagram aesthetic has a consistent theme in all posts. You can achieve this by using the same set of filters or photo backgrounds.
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Engage with Others Content
It is essential that you interact with other’s content on Instagram as well. As Instagram is a social network, the focus should be more on engaging and interacting.
Participate by liking other publications. And post a thoughtful comment on why you like the content. A word and an emoji comment indicate that you are just participating forcefully and not keenly interested. This can cause people to leave your account instead of encouraging them to learn more.
To interact with your followers, but be realistic and thoughtful as well.
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Check out Competitor Posts
One of the easiest ways to make your Instagram posts more popular is to research the role of other successful accounts. There are no rules, you can’t borrow ideas and use them in your own content. What works for them may work for you too.
However, do not copy or paste other people’s work, as this may infringe copyright. Instead, list the projects with the highest participation.
The success factors to consider can be:
- Usage of images
- Unique captions
- How often do they post on Instagram?
- Their post release time
- The hashtags they use
- Who they tag or mention
You can then compare the list to the people you previously created for your audience. And use items that match your interests and hobbies.
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Use Analytics to Understand What Works More
You can also check your Instagram analytics to find the best followers for you. On Instagram, Insights provides detailed information on the demographics of followers.
These are the kind of information you can get:
- Followers age range
- Gender of followers
- Followers’ location
- When your followers are most active
- How many likes do you get?
- Number of comments received per post
- How many impressions does the post have
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Organize a Viral Instagram Contest
Another way to use the viral power of Instagram is to organize contests or giveaways. Running a competition is a great way to get the participation you need for quick dissemination.
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Focus More on Photos
Videos are all the rage on social media, so you might want to use more of them on Instagram. But the fact is that the share of photographic content on Instagram is 36% higher than the share of video.
Therefore, if you want to create super viral content, it is best to stick to images instead of videos for the best results.
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Link Posts to Current Events
If the topic has become a hot topic in the news, it is much easier to create viral content on Instagram. Current events are people’s top consideration, so posts related to these events will resonate more with your audience.
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Work with Influencers of Instagram
To get more attention to your posts, it’s a good idea to collaborate with influencers. By attracting celebrities and influencers to use your product, they can not only increase visibility but also integrate into your sphere of influence.
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Increase your Posts Reach with Paid Ads
Social media marketing statistics show that more than 2 million advertisers are active on Instagram. That’s because many brands know that Instagram users are more likely to interact with sponsored content here than any other platform.
Therefore, if you are interested in creating viral Instagram content, you should consider paying to promote your posts and expand coverage.
This applies not only to big brands. Instagram accounts of all sizes will do this to increase their profile visibility.
Also, it doesn’t take much to boost your posts on Instagram. Most participation methods are implemented for free.
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Final Words
Instagram is an ideal platform to spread and develop brands. But you should know how to use it in a way that other accounts like.
Now you know how to leverage the points discussed above to get popular on Instagram. All that remains is for you to put everything together and create your own recipe for successful viral content.
With the help of these tricks, you will soon create viral posts on Instagram. To be recommended on the “Top Posts” page, make sure your Instagram profile is complete.