How Instagram Influencers Can Boost Brand Awareness?

In the world of Instagram marketing, it is not only about what you are selling but who you are selling to. That is where Instagram influencers come in! With them comes their huge social media following and unlimited engagement that can take your business to new heights. 

Influencers have the power to make your brand a household name. But have you ever thought about how Instagram influencers can boost your brand awareness? 

In this blog, we will dig a little deeper to understand what is influencer marketing and know how it will help get more recognition for your brand, increase your popularity, and help you grow. Let’s start!

What Is Influencer Marketing?

Influencer marketing is a strategy businesses use to promote their products and services through Influencers and boost their brand awareness.

They identify influencers whose audience demographics align with their target market and then enter into contracts where influencers create promotional content for the brand in exchange for a commission.

Can Instagram Influencers Help Increase Brand Awareness?

Yes, Instagram influencers can significantly increase a brand’s awareness. Since Influencers have huge followings, they can easily promote a brand with their content. Let’s find out how you can improve your brand’s awareness after partnering with Influencers. 

5 Ways Instagram Influencers Boost Brand Awareness 

If you collaborate with them strategically, Instagram influencers can make your brand a household name. Here’s how you can use influencer marketing to increase your online brand visibility and connect with your target audience and ideal customers easily: 

1. Introduce Your Brand To A Newer Audience 

Instagram influencers are influential individuals. They have a huge, dedicated army of followers that they have built over the years. 

Once they start mentioning your product in their content, their curious followers will turn to Google your brand’s name, which will introduce your brand to a newer, untapped section of the audience.

2. Help You Reach Your Target Customers

With the power of social media, a business dealing in fashion and accessories can market its products through a fashion influencer, and a fitness brand can get more signups for its programs if a fitness influencer promotes them.

This is because niche Influencers have a targeted reach with a following built around specific interests. Partnering up with them can help you reach your target customers and make them aware of your products.  

3. Improve Your Social Media Engagement

Instagram influencers have the ability to spark conversations and discussions among their followers. Therefore, they have the power to increase engagement on your social media accounts, too.

If the influencer has a strong relationship with his audience, he can bring more profile visitors or followers to your brand profile with his engaging content. 

4. Promote Your Brand With Relatable Content

Influencers are creative people and they have a knack for creative storytelling. By collaborating with them, you can leverage their creativity and storytelling abilities to create content that showcases your brand in a more relatable and genuine way.  

This type of content is more likely to capture the attention of your target audience and help you create a deeper connection with your ideal customers by humanizing your brand. 

5. Become Your Long-Term Brand Advocates

Lastly, building strong relationships with influencers can lead to long-term partnerships where they can become loyal advocates for your brand. 

This long-term support can then help you solidify your brand's reputation in the eyes of consumers, leading to increased brand loyalty and even some repeat business.

Overall, Influencer marketing can bring more followers and even help you get more customers. Most marketers use Instagram for their influencer marketing campaigns as it is one of the most popular social media platforms. 

Benefits Of Using Instagram Influencers for Brand Awareness

Instagram has plenty of popular influencers, and teaming up with them can certainly bring more attention to your brand. Here are some top benefits you can experience while using Instagram influencers for your brand awareness: 

1. Access To A Larger And Engaged Following

Building up an audience takes a huge effort, but Instagram influencers offer you an opportunity to capitalize on their already large and engaged following. 

They do charge some hefty amounts in exchange, but it is always worth the price. How? We will review three successful campaigns of Influencer marketing later. 

2. Cost-Effective Than Traditional Advertising

Another benefit of using Instagram influencers for your marketing efforts is their cost-effectiveness compared to traditional forms of advertising. More and more brands are shifting to influencer marketing today simply because it is lighter on the budget and has a better rate of return than traditional television or banner ads. 

3. Help Build Trust and Credibility  

Influencers are trusted by their audiences. So, if they create promotional content for your brand, the audience will believe his/her words. This is turn, can help you build more trust and credibility among your target audience and appear as an authentic brand.

4. Better Impact on Conversions  

Lastly, using influencer marketing can help you convert more customers. Since people need social proof to justify their purchase, if they see their favorite influencer using your products, they are more likely to buy them in the future.

If you plan to invest some time and resources in Influencer marketing to reach your customers and improve your brand’s awareness, these three content ideas can assist your influencer marketing campaigns and help you grab your customers’ attention. 

3 Content Ideas For Instagram Influencer Marketing 

While top brands are doing account takeovers, these three content ideas for Influencer marketing campaigns can work even for your small business. Here’s a breakdown of each one in order: 

1. Product Reviews

Product review videos gather the maximum attention. When an influencer shares his honest review on a product he recently used, the audience gets curious to know more about the product and watches the video till the very end. 

So, if your brand sells physical products, product review videos are the best form of content you can create in collaboration with an Instagram influencer. 

2. Co-branded Content

Co-branded content involves a collaboration that can benefit both the influencer and the brand. This type of content can take various forms, such as sponsored posts, giveaways, or collaborative campaigns. 

You can tie up with a creator in exchange for a given number of sponsored videos promoting your brand for a specific time frame. To achieve maximum reach and awareness, try creating co-branded content with a set of influencers.

3. Live Streams

Since influencers are their audiences’ favorite, their followers turn up to watch their live streams. Once, a Chinese influencer recorded $14 million worth of sales for different brands after hosting a live stream.

So, if you plan to partner with more influencers in the future, you can try hosting at least one livestream video with an influencer to capitalize on their popularity.   

Now, using these content ideas can effectively promote your brand. However, if you want to harness influencer marketing to its maximum potential, you need to know these crucial tips. 

4 Tips To Use Influencer Marketing Effectively  

Once you have decided on the content type for your collaborations, you can easily reach your brand awareness goals. These tips will ensure you meet your marketing goals and  get the maximum awareness for your brand: 

1. Partner With The Right Influencers 

The influencer you will collaborate with will be the medium for communicating with your audience. Therefore, choosing the right one is crucial. 

While finding influencers to collaborate with, conduct thorough research to understand their follower demographics and content style. If he has a better engagement than other creators among your target audience, he might be the right fit.

2. Focus On Creating Authentic Content 

People want to know the ins and out of a product before even considering to purchase. Therefore, to maximize the impact of your influencer marketing campaigns, work closely with influencers to develop genuine content. 

For instance, influencers’s personal experience with your products is a content type that can help you promote your product in a natural way. 

3. Host Exciting Contests and Giveaways 

Thumbnails titled Giveaways still collect more clicks even after becoming a hack every creator uses, simply because everyone loves freebies. So, host exciting contests and giveaways in collaboration with influencers to spread the word and get more people curious about your products. 

For a giveaway, you can set up the criteria for participants to follow your brand, share the post, or create user-generated content related to your product or service. 

4. Try Product Seeding To Get More Brand Mentions 

Product seeding involves sending free products or samples to influencers and asking them to try those products and share their experiences with their audience. 

This one method might cost a little, but it can lead to organic mentions and endorsements for your products, expand your brand's reach, and improve your brand’s awareness. 

Now, while you try to run your influencer marketing campaigns, measuring the effectiveness of each campaign is crucial to understanding what works best specifically for your brand. 

Measuring The Impact of Influencer Marketing Campaigns

Once you have launched your Influencer marketing campaign, you must measure its performance and overall impact. These are some key metrics you can monitor to track the success of your Influencer campaigns. 

1. Brand Mentions

After launching your campaign, monitor the number of times your brand is being mentioned on social media. Also, analyze the overall sentiment reflected in those mentions to understand your campaign's impact. 

2. Website Analytics

You should also track the traffic on your websites and landing pages to determine the conversions that occurred after you partnered with influencers. For this, you can set up unique referral links on your website to monitor the traffic from your Influencer marketing campaign. 

3. Content Impressions and Metrics

Lastly, determine the total impressions generated on your social media accounts by influencer content. Track Instagram insights and measure the rise in metrics likes, comments, and shares to track the success of your campaign.

 An improvement in these key metrics will indicate that your campaigns are running successfully and more people are getting to know your brand.  Now, let’s review successful brand-influencer collaborations. 

3 Successful Instagram Influencer Marketing Campaigns 

If you choose the right influencers for your marketing campaigns, they can boost your brand reach significantly. These three successful campaigns show the power Influencer marketing holds when it comes to promoting a brand via Instagram influencers : 

Case Study 1:  Coola 

Coola, a skincare brand selling organic products, witnessed a 60% increase in sales with its successful influencer marketing campaign. 

First, they collaborated with 150 influencers and then scaled their campaign to 500 influencers while creating 9000 authentic content pieces. 

As a result, the brand improved its sales and also gathered 37500 followers on its brand profile. Look, the impact!

Case Study 2: Limitless

Limitless, another business dealing in beverages, saw a 500% increase in overall social media engagement and recorded 4.5 million impressions with its Influencer marketing campaign. 

The brand focused more on collaborating with a diverse set of influencers and partnered up with around 14 influencers to reach a varied audience and expand its reach on the internet. 

Case Study 3: Aura Frames 

Aura Frames, being a startup, first struggled to reach its target audience with content. Then to level up their marketing efforts, they created an influencer marketing strategy and created content while partnering up with influencers.

Their campaign brought them 2.5 million impressions on social media and also a 20% increase in its overall sales. Also, the business is saving around 50% of its content budget now after leveraging the power of Influncer marketing. 

Final Thoughts: Partner With Influencers To Bring Your Brand Forward 

Influencers can help you create your brand’s identity and earn more impressions, better engagement, and even increased sales. 

Their power to shape opinions is why advertisers take a chance with influencer marketing. So, consider reaching out to an influencer for your marketing goals. Partner with them to bring your brand forward. 

Currently, the trends in Influencer marketing are shifting towards micro and nano influencers as more small businesses are collaborating with micro-influencers to create awareness for their brand. 

Find an influencer for your brand and improve your reach with your first influencer marketing campaign!

FAQs

1. How can influencers promote your brand?

Influencers have an engaged following on their social media accounts. They can promote your brand by creating authentic and relatable content featuring your products. 

2. How to approach influencers on Instagram for brand promotion?

When reaching out to an influencer, you must personalize your message. You can highlight in your message what you liked about their content and then take the conversation further.  

3. How to partner with the right IG influencers for your brand?

You must look for influencers whose audience aligns with your brand's target audience demographic. You can also consider factors like their follower count, engagement rate, and content quality for a better evaluation.