Tiktok Growth Tips

Natalie Myers

Natalie Myers



7 min read


7 min read


Date Publish: Jun 25, 2024


Last Modified: Jun 25, 2024

How To Upload A Carousel On TikTok?

Table of Content

TikTok users were finding it difficult to post photos that can show their storytelling. In 2024, the app introduced a new feature called TikTok Carousel for brands and individual creators. 

Now, content creators can post more photos (a maximum of 35 photos in a single post) and connect better with their audience. This new feature will definitely benefit the entertainment industry as more storytelling can be performed in a single post.

In this blog, let's explore TikTok Carousel more to find how you can use them to drive more engagement for your TikTok content. 

What Are TikTok Carousel Posts?

A TikTok Carousel can help you post multiple photos or videos in a single post for your audience. For example, you can post several product pictures on TikTok in a single post. It will become like an album, with a series of photos for one topic. Therefore, there are better chances of storytelling for your audience.

Why Post TikTok Carousels?

A perfect Tiktok Carousel can take your products and services to new heights and help you achieve more followers on your account. Therefore, posting carousel can grow your business.

1. Improve Storytelling Capabilities

Businesses always look for solutions through which they can show their complex products in detailed stories that their audience can understand. 

TikTok Carousel solves this problem. This storytelling technique is particularly effective for educational content, brand narratives, or step-by-step guides, providing a narrative that maintains viewer engagement over a longer period. The ability to layer information sequentially helps build a cohesive and engaging storyline.

2. Showcase Products and Features

TikTok Carousels have become a blessing for digital creators because they can show multiple products or highlight different features of a single product within one post. You can save time and mobile space through one feature. 

Furthermore, it provides a complete picture of the products and services available, enhancing the shopping experience directly within the social media platform. 

3. Drive Higher Engagement

The more content you provide to the user, the more they will interact with it and extract information. What will be the end result? There will be more chances of sales! Hence, TikTok Carousels will help your audience swipe through your product and services' various images or videos. The longer they stay on your post, the better chances of engagement, such as likes, shares, and comments.

Moreover, this format naturally encourages users to interact with the content actively, enhancing the likelihood of engagement. The interactive element of swiping through content also adds an element of user control, which can make the experience more enjoyable and tailored to the viewer's pace and interest.

4. Get Creative Freedom And Experimentation

TikTok Carousels offers the freedom to show your creativity, which might not be possible in a single post format. Creators can experiment with different visual styles, narrative techniques, or even thematic content across the carousel's slides. 

This freedom allows creators to craft unique, innovative content that stands out in a crowded feed. For example, travel bloggers can use a carousel to showcase their Paris trip. Slide 1: Eiffel Tower photo. Slide 2: Video of a croissant. Slide 3: Photo of the Louvre. Slide 4: Video of riding a scooter on a street. Slide 5: Photo of macarons. This mix of photos and videos gives viewers a taste of the sights, food, and activities, making them want to see more.

Step-By-Step Guide To Develop A TikTok Carousel

Let's discuss how to make a carousel on TikTok using the easiest steps. You can prepare it with the following steps and post it on your TikTok account to drive more engagement from your audience.

Step 1: Prepare Your Visuals

High-quality visuals are important for capturing attention. Before uploading, ensure your images and videos are crisp, well-lit, and visually appealing. Prepare a complete story that you want to pass to your audience in the form of visuals.

Step 2: Open TikTok And Create A New Post

Open the TikTok app on your mobile. Click the '+' icon to start a new post. Select 'Photo' as the content format. This setting allows you to upload multiple images or videos from your gallery.

Step 3: Arrange Your Visuals And Upload

After selecting the 'Photo' option, click the 'Upload' option. Here, you can select up to 35 images or videos from your device. You can make a proper sequence according to your story.

Step 4: Enhance Your Carousel

After uploading, you can enhance your carousel by adding music, text, filters, and stickers. These elements can help emphasize particular visuals or add a fun, interactive layer to your content.

Step 5: Write Captions And Add Tags

Write a powerful caption that attracts an audience to your post. Additionally, you have to do thorough research on hashtags. The combination of hashtags and captions can make the post viral on TikTok. Write a clear, engaging caption and use relevant hashtags to increase your content's discoverability.

Step 6: Publish Your Carousel

Finally, you should thoroughly review your carousel, then hit 'Post' to share it with your followers. Now, your post will be shared with your audience and you have to wait to know about the further engagement.

Best Practices To Create TikTok Carousels For Maximum Engagement

The practices you can follow while making a TikTok Carousel on your account are mentioned below. Follow these recommendations and witness a positive change in your engagement:

1. Start With Strong Visuals

Your carousel should start with compelling visuals that grab attention. High-resolution images or videos are important as people will be more attracted to them. Each picture should be aligned with the overall narrative you are conveying so that your content is visually appealing and cohesive across all slides is essential​.

2. Leverage The Power Of Storytelling

Structuring your carousel to tell a story can significantly enhance engagement. Each slide should seamlessly connect to the next, maintaining viewer interest and conveying a clear, compelling narrative. This could involve a sequence of events, a breakdown of product features, or a creative thematic progression.

3. Use Text And Creative Elements Wisely

Incorporating text overlays and other creative elements like filters, stickers, or interactive elements can make your carousel more engaging and informative. Text should be concise and readable, providing context or additional information that complements the visuals. 

4. Include A Strong Call to Action

It's always recommended to include a call to action (CTA) at the end or on the final slide of your TikTok Carousel. The CTA can ask viewers to perform multiple activities, including visiting a website, following your TikTok page, or checking out a new product. This not only helps drive the desired action but also provides closure to the carousel journey​​.

How Are Creators And Businesses Leveraging Carousel Posts?

Many businesses and creators use TikTok Carousels to showcase product lines, share behind-the-scenes content, or tell customer stories.

If a company has innovated something new, they can use it for sharing tutorial sequences, before-and-after reveals, and much more, providing audiences with valuable and entertaining content that stands out. 

For example, the fashion retailer "Zara" uses TikTok Carousels to show its entire clothing line in a single post. Posts like these highlight their extensive collection and inspire customers to visualize and purchase multiple items.

Similarly creators can use carousel posts to break down complex tutorials into multiple frames or share behind-the-scenes snippets from their day-to-day activities to connect with their followers and gain more engagement on their account.


TikTok Carousels offer creators and businesses a dynamic way to engage with their audience through multi-frame storytelling. Due to this feature, companies and creators can increase their visibility and gain more followers.

Now businesses can post more photos of their products and services in a single post and show them to their clients and customers. Furthermore, individual creators can experiment with this feature and discover what goes according to their audience's taste. 

If you want to use TikTok carousels for your advantage, our guide provides detailed information on how to post TikTok carousels to gain an audience on your TikTok platform. Follow those steps and  start storytelling in one post. 


1. How do I upload multiple images to create a TikTok carousel? 

Open TikTok on your mobile. Click the "+" icon to develop a new carousel. The content format should be "Photo," then click the "Upload" button and select up to 35 images from your gallery.

2. Can I schedule the posting of a TikTok carousel? 

Till now, TikTok doesn't offer this schedule feature for TikTok Carousel. However, if you require this, you can use third-party apps. It would be better if you can wait till TikTok launches it officially.

3. What are the best dimensions and aspect ratios for TikTok  carousel images? 

The best dimensions for TikTok Carousel images are 1080 x 1920 pixels. The most suitable aspect ratios are 9:16 or 1:1. However, a 4:5 ratio can also work well. 

4. Can I add music and effects to my TikTok Carousel? 

Yes, you can add your favorite music to your TikTok carousel. Select from the       numerous audio tracks and effects available on the app to make your images more engaging. 

5. Is it possible to edit or rearrange the photos after uploading them to a TikTok carousel? 

You cannot change the sequence of images in the TikTok Carousel once you have uploaded the post. You have to be careful before uploading it. Otherwise, you have to completely delete the carousel and again upload it.

Natalie Myers
Written By
Natalie Myers

Natalie has the strongest control on words. She is the content manager at GPC.FM with an avid experience in content marketing. Her biggest strength is her ability to express through persuasive words. She has been working in the content industry for a decade and now works with GPC.FM to strategize and plan content marketing. From curating social content calendars to strategizing content for social media platforms, she ideates a bespoke content roadmap at GPC.FM.