Instagram News

Natalie Myers

Natalie Myers



6 min read


6 min read


Date Publish: Jun 25, 2024


Last Modified: Jun 25, 2024

What You Need To Know About Instagram Broadcast Channels?

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Think about this: your inbox just keeps filling with "Become a part of my broadcast channel!" messages, and this is because of the feature that went live on Instagram.

In simple terms, Instagram's broadcast channels feature is like the platform, or the medium, through which broadcast information is disseminated to the public. It is a forum where you can share messages, photos, videos, or links with your followers who have joined the channel like a personal DM, 

Hands down, it is one the best tools to make sure that nothing falls through the cracks- whether it's about new posts, events, or just putting out an announcement. 

How Do Instagram Broadcast Channels Work?

If you've been wanting a surefire way to share big updates with your Instagram followers, Instagram Broadcast Channels are just what you need!

These channels are one of Instagram's newest features. They let creators send direct messages to all their followers at once. It's like sending a big group text on WhatsApp but without the option for people to reply individually. 

If you have a Creator account on Instagram, you can use this feature to have a group chat with all your followers.

However, here are a couple of things to keep in mind about promoting broadcast channels:

  • Creators can only send messages to followers who have joined their channel. That's why you're getting those notifications to join.

  • Followers in the channel can't reply directly. They can only react with emojis to show their support or feelings about the message.

While Broadcast Channels are similar to YouTube's Community tab, they don't allow comments. However, they're still valuable because they give creators a direct way to talk to their followers who are actively engaged with them.

Why Create An Instagram Broadcast Channel?

You can use Broadcast Channels on Instagram to share special content with a specific group of people. This group might be those you want to give exclusive access to behind-the-scenes content. 

Another reason is to connect with followers who have shown they are interested (by joining your channel). This way, you can expect better responses from them compared to posting a regular Instagram Story or sending individual DMs. 

Here are some more reasons why Create broadcast channel on Instagram can be useful:

  • A Better Way To Send One Message To Many People

Have you ever wished for a better way to get your followers to interact with your content, like asking for feedback? Or maybe you've noticed that your updates don't get much attention because of the algorithm.

Usually, you have two choices: either send a mass message and hope people take the action you want or send individual DMs to each follower. But imagine how crowded your DMs would become if you did that for every follower!

That's where Instagram Broadcast Channels step in. They give creators a simple way to communicate in one direction, so there's less confusion when followers react or respond all at once.

  • Expanded Formats Beyond Just Text

When you chat with your followers on an Instagram Broadcast Channel, it's similar to chatting in your DMs. It's right there in your Instagram inbox, on the same tab.

Plus, you can use different formats like text, photos, videos, voice notes, and polls. This lets you engage with your followers in various ways and even gather feedback or votes from them.

  • Monetize Your Broadcast Channels With Subscriptions

If you're using Instagram Subscriptions to earn money from your content, Broadcast Channels can add extra value for your subscribers.

You have two options: create exclusive channels just for your subscribers or open channels for all your followers. For instance, you can have one channel for general updates and another for exclusive early-access content.

Being exclusive lets you share more content without worrying about shadowbans for external videos. You can freely share your TikTok videos on Reels if subscribers are paying for unique content.

How To Create A Broadcast Channel on Instagram?

To create a broadcast channel, you must have a Creator account on Instagram. At the moment, personal and business accounts cannot create broadcast channels.

Since you can schedule your Creator account from Buffer, you can set up your broadcast channel today! To make a broadcast channel on Instagram, you need a Creator account, not a Personal or Business account. Here's How to create an Instagram broadcast channel:

  • Step 1: Open Instagram and tap on the Message icon at the top right or swipe left on your screen.

  • Step 2: Click on the icon to start a new message. You'll see the option 'Create broadcast channel' as the first choice. 

  • Step 3: Name your channel, choose who can join (like specific followers), set an end date if needed, and decide if the channel shows on your profile.

Once you've set everything, tap on 'Create broadcast channel' again to finish.

If you ever need to change your channel or see channels you've joined, just follow similar steps by tapping on 'Channels' at the top of your options.

How To Invite Followers And Subscribers To Your Broadcast Channel?

After setting up your new broadcast channel, you can invite your followers in a few ways:

1. Send Your First Message

When you send the first message to your new channel, all your followers will get a notification inviting them to join.

2. Share An Invite Link

Create a channel link to invite someone, just like for a group chat. You can copy the link by selecting your channel's name.

3. Share The Channel Link In Your Stories

Similar to sharing other content, you can put a link to your channel in your Stories.

4. Share Specific Messages In Your Stories 

If you only want to share certain messages, tap and hold a message, then choose 'Share to Story.' If you don't see these options, it might be due to regional restrictions or if you're using a Personal or Business account.

Opportunities For Instagram Broadcast Channels

Opportunities for Instagram broadcast channels offer a fresh way to connect and build community with your followers. Here are some benefits of using Instagram broadcast channels to make the most of this feature:

  • Share Targeted Updates

Use channels to share important updates with specific groups of followers, ensuring they don't miss out due to Story visibility or algorithm issues.

  • Collaborate With Creators

Invite fellow creators into your channel to explore new discovery tools for broadcast channels opportunities and boost engagement.

  • Exclusive Content For Subscribers

Utilize Instagram Subscriptions to offer exclusive content to paying subscribers through your channel, enhancing your value proposition.

  •  Test And Experiment

Even if you're unsure about its use, create a channel and experiment. Share behind-the-scenes content or business updates to gauge audience engagement and connection through broadcast messages

  • Engage With Loyal Followers

Use channels to engage with your most dedicated followers, creating a more intimate and interactive experience.

  • Feedback And Polls

Gather feedback and conduct polls within your channel to understand your audience's preferences and improve content delivery.

  • Event Announcements

Use channels to announce upcoming events, launches, or promotions, keeping your followers informed and engaged.

  • Q&A Sessions

Host live Q&A sessions in your channel to interact directly with your audience, answering questions and building rapport.

By exploring these strategies, you can grow your Instagram channel to strengthen your online presence and deepen connections with your audience.

A Roster of Planned Updates To Broadcast Channels

Meta has announced some cool upgrades for Broadcast Channels, although we don't know exactly when they'll arrive. Here's what creators can look forward to:

  • Better Interactions

Get ready for more fun on broadcast channels! You'll have question prompts to gather feedback and engage with your community in real time.

  • Collaboration Opportunities

You can team up with other creators by bringing them into your channel. This gives them access to your audience and can bring in some of their followers, too. Plus, you can invite fans to chat with you live.

  • Promote Your Channels

You'll soon be able to share links and previews of your channel on your Instagram Stories for promotion. You can even set a time limit for temporary channels.

  • Channel Moderation

You'll have the option to add a moderator to help manage members, messages, and content in your channel.


In case you are interested in ensuring that as many potential customers as possible know about your brand and engage with your audience more fully, Instagram's broadcast channel is a heavenly-sent feature. 

This includes alerting followers about the newly launched product of the brand or uploading exclusive content for subscribers.  With multiple ways to draw followers to your channel, we will effectively form a sense of community among the audience for the brand. 


1. What are Broadcast Channels on Instagram?

Instagram Broadcast Channels are exactly like what their name suggests, they are channels through which creators can directly send messages to their followers, notify them of new contents, etc.

2. Who creates a Broadcast Channel?

Currently, verified creators and the public figures on Instagram can create the Broadcast Channels. 

3. How can other participants enter into a Broadcast Channel?

One can follow a Broadcast Channel through a post, story, profile, or any of the creator’s posts by tapping on the join button.

4. What type of information can be shared through broadcast channels?

In Broadcast Channels, the creators can send text messages, photographs, videotaped recordings, voice comments, and even surveys to all their supporters.

5.Can followers interact within Broadcast Channels?

Followers can react to messages and vote in polls, but they cannot send messages within the channel.

Natalie Myers
Written By
Natalie Myers

Natalie has the strongest control on words. She is the content manager at GPC.FM with an avid experience in content marketing. Her biggest strength is her ability to express through persuasive words. She has been working in the content industry for a decade and now works with GPC.FM to strategize and plan content marketing. From curating social content calendars to strategizing content for social media platforms, she ideates a bespoke content roadmap at GPC.FM.