Instagram Hacks

Natalie Myers

Natalie Myers



8 min read


8 min read


Date Publish: Nov 10, 2023


Last Modified: May 25, 2024

When Is the Best Time to Post on Instagram? 2024 Guide

Table of Content

Wondering when is the best time to post on Instagram? 

As per a study conducted on 1.3 million Instagram posts, it has been found that brands can enjoy higher engagement if they happen to post at the best time. 

The reason is that there are times (awake hours) when your audience is most active on Instagram and the posting frequency is low. 

This creates an opportunity for brands to get the attention of their target audience towards their posts and get better engagement in terms of more Instagram likes and followers. 

However, the best time to post on Instagram primarily depends on where your followers are located.

Every Instagram profile has a different target audience with followers located across different areas, countries, and time zones. So, this makes it vital for you to find out the best time for your business to post on Instagram. 

Additionally, it is also good to know the best times to post for each day in a week.

When is the Most Suitable Time to Post on Instagram in 2024?

To find out the best time to post on Instagram, we analyzed around 1 million global Instagram posts from accounts with a different number of Instagram followers from 100 to 1 million+ follower. 

After this, we came up with the top 3 global best times to post photos/videos on Instagram. Here it is given for your reference:

Monday: 6 am, 10 am, and 10 pm EST

Tuesday: 2 am, 4 am, and 9 am EST

Wednesday: 7 am, 8 am, and 11 pm EST

Thursday: 9 am, 12 pm, and 7 pm EST

Friday: 5 am, 1 pm, and 3 pm EST

Saturday: 11 a, 7 pm, and 8 pm EST

Globally, these are the best times to post on Instagram. However, to get the most engagements on your personalized Instagram feed, it is better to analyze your unique audience and find out about their awake hours.

Uploading time is an important factor on Instagram, and after the new Instagram algorithm, it has become even more significant.

As now Instagram is prioritizing “new” content on people’s feeds, the best way to get your content in front of your audience is by posting it at the right time. The right time is when most of your real Instagram followers are active and browsing through their feed. 

With this, you can hack the Instagram algorithm and increase your reach and enjoy more genuine likes and followers on Instagram from real accounts.

How to Find the Optimal Time to Post on Instagram?

There are several options with which you can find the optimal posting times for your brand on Instagram. Let’s explore these:

Method 1: Find your Best Time Zones and See When your Followers are Online

It is important to consider the time zones of your Instagram followers to find out the best time for posting.

You can begin with researching your audience using the Instagram analytics tool, Instagram Insights. It will show you everything including where your followers are located, their age, gender, and when they are most active on Instagram.

Remember that to access the Instagram Insights tool, you need a business or creator’s profile on Instagram. A personal account doesn’t have access to checking insights.

This will help to have a clear understanding of your followers and you will be able to decide the best times and days when they are most actively scrolling on Instagram.

Method 2: Try Different Posting Times and Measure your Progress

This is another commonly tried method to find the best time to post on Instagram for a particular brand. 

You can start with posting at different times on different days. Pick five different times in five days and post accordingly.

Then, create an excel sheet and measure how many likes, comments, and shares each post has received along with the date and timing you have posted them.

Compare the data and check which of the posts got better engagement. For example, if you notice that uploads between 5 pm to 9 pm earned better engagement, then schedule your next posts between these hours only. 

How to Schedule Posts for your Best Times on Instagram?

Now when you have found out the best time to post on Instagram, it is recommended to schedule your Instagram post for your personalized feed. It will help you drive the most engagements even at times when you are unavailable to post or engage with your audience.

This is one of the primary reasons why you should be scheduling your posts. This way your content will be going out at the best times no matter if you are up on Instagram or not.

There are several tools available online with which you can schedule your posts like Later, Hootsuite, Social Pilot, and more.  

With these tools, it will be easy for you to manage your postings not only for Instagram but for other social media channels too. And when things will be sorted, you will be better able to focus on your larger business expansion goals.

Bottom Line

Instagram is an outstanding platform for brands to achieve their online marketing goals, grow their brand awareness, reach and visibility, and sales. But now it isn’t enough to simply post content on Instagram. 

If you want to enjoy the maximum benefits of posting, make sure you do it at the best times and not whenever you feel like doing it.

With proper planning and scheduling of posts in advance, you will be better able to boost engagements, drive traffic, and gain new Instagram followers for your profile.

However, if you still find it difficult to grow on the platform, you can buy real Instagram followers from GPC to get more engagements and visibility for your posts while doing it at the best times. 

Natalie Myers
Written By
Natalie Myers

Natalie has the strongest control on words. She is the content manager at GPC.FM with an avid experience in content marketing. Her biggest strength is her ability to express through persuasive words. She has been working in the content industry for a decade and now works with GPC.FM to strategize and plan content marketing. From curating social content calendars to strategizing content for social media platforms, she ideates a bespoke content roadmap at GPC.FM.