In the past years, Instagram has shown immense growth from being only a photo-sharing app. It is a major social media platform where you can share everyday moments of your life, your likes and dislikes, habits, and much more. You can post any kind of content on Instagram.
From celebrities to influencers, chefs to doctors, everybody is there on Instagram and this is why there are photos, videos, and stories about all these things.
If you are an Influencer or a brand using Instagram for commercial gains, using the Instagram ‘Live’ feature can be beneficial for you.
A lot of brands use it to share their everyday moments, promote their new products and services, show behind the scene clips, announce a new offer or discount, or to share news about an event or something.
The live feature is a perfect choice to engage with your Instagram followers on a real-time basis, know about their preferences, and grow your brand awareness.
Also, Check out our recommended guides on How to Report a Fake Instagram Account? to make the Instagram community clean and spam-free.
How to Get Live on Instagram?
Instagram live videos appear in the story section. So, you can check there to know who is live on Instagram.
When your followed accounts go live, Instagram will send you a notification. To do live streaming on Instagram, follow the below steps:
- Open the Instagram app.
- Click on the ‘+’ sign on the top left corner of the screen.
- Go to the ‘Live’ option from the list, available at the bottom.
- You will see the Instagram ‘Live’ page with some information. At the top of this page, you can check how many followers are active on Instagram.
- On the left bottom corner of the page, you will find a question mark button.
- With this question mark button, you can include questions in your stories and answer them in the live video section.
- Then, tap the camera icon at the bottom of the screen and start the live video.
When you start a live video, Instagram will send a notification to your followers to inform them that you are alive. Your followers after joining the video will be able to comment while you are live streaming. You can turn off the commenting if you want to.
Why do people go live on Instagram?
Now that we have seen how you can go live on Instagram; it is important to know why you should do so. Here we have explained a few reasons for which most of the brands use the Instagram Live story feature.
Event Launches & Announcements
Brands use Instagram live to launch their products and services and make important announcements. For example, automobile launches. Through live streaming, automotive brands get a lot of attention and engagement, especially from the male community.
Male users generally follow their favorite car brands’ pages on Instagram. It keeps them informed about the product. So, whenever there’s a big launch by one of these major car brands, they get a lot of attention from the users.
Not only the car owners or enthusiasts but competitors also watch to keep a track of their rivals’ online activities and performance.
Also Checkout: How to Create a Boomerang on Instagram?
Q & A Sessions
No matter if you have a business account or creator account, getting feedback from your audience is a good way to connect with them better and grow your relationship with your IG audience. You can do this by using the Q&A session through Instagram Live.
With this, you can directly answer questions that your audience has in store for you. You can also invite any of your followers to join your live video.
An Alternative for Media
Now, we are living in a time when people have been showing minimal interest in watching Television. Visual Media is now booming on social media. So, it allows the media to do live streaming and make real-time videos without joining a press institution. Any journalist can go live whenever they want to without the need of any professional cameras or camera person.
Some of the journalists and reporters stream live videos without being associated with any channel or press. They use social media to create their audience and connect with them directly.
Collaborations with Rivals
Instagram is used by almost every kind of business. So, there are good chances that you will have competitors on the platform. However, you can use this for your benefit. You can collaborate with other Instagrammers or content creators to promote your brand.
Collaborating with others is a great idea as it helps you to reach their audience in a short time. You can get more Instagram followers and likes if you do this.
So, invite other Instagrammers or your rivals in the live video. Plan discussion and interviews along with them and draw attention to your profile.
In this article, we have explained to you how to go live on Instagram to have a one-to-one streaming session with your Instagram followers. If you have a business page on Instagram trying to promote your products and services, it’s a great idea for you to go live to improve your brand awareness and boost sales.
We have also mentioned why do most of the brands make use of live streaming and how does it prove to be beneficial for them.
However, if you still don’t manage to get enough engagement for your Instagram Live video, you can buy Instagram story views to increase the number of engagements received on it. With this, your live video will be seen by many people who could be your potential customers.