Instagram Tips

Natalie Myers

Natalie Myers



16 min read


16 min read


Date Publish: Nov 10, 2023


Last Modified: May 25, 2024

How Much do Instagram Models Make? 2024 GUIDE

Table of Content

Wondering how much money do Instagram models make? Well, the answer to this question is complicated.

Over the past years, the number of fashion influencers or Instagram models has grown by multiple times. It seems like more and more people are joining it every day. 

Still, many people don’t have an idea that being popular on Instagram can earn them loads of money. 

If you have a public account on Instagram and enjoy a high number of Instagram followers, likes, and views for your profile, you can monetize it and earn money. 

Companies and brands usually look for influencers with a high following to advertise and promote their products and services amongst their targeted audience. 

And, the best part is that Instagram influencer marketing is not only for the major celebrities but micro-influencers also have good earning potential if they have the right number of real Instagram followers.

For example, fashion influencers who are extremely popular amongst the young generation, especially girls are likely to be approached by brands dealing in clothes, accessories, and beauty products for girls.

Through this, the organizations get to target the right audience through social media without investing an enormous amount of money on offline marketing or Television ads. 

It is beneficial for them because people tend to trust products recommended by their favorite celebrities and even take quick buying decisions when they are offered some referrals and discount offers.

For the influencers, it proves to be great because they get money and other freebies in exchange for the promotion that they do for the specific company.

So, now let’s move ahead to understand the whole concept of monetizing your Instagram account and earning money through that if you are an Instagram model or aspire to be one in the coming years. 

How Do Instagram Models Make Money?

Instagram modeling is one of the most sought-after careers for people who want to earn fame and money online. However, it is still a mystery for many who haven’t tried it.

To know about the numbers, it is important to first understand how do Instagram models make money or how a monetized Instagram account works for them. 

Instagram models make money mainly through the sponsored posts on the platform. Some businesses and brands are eager to pay hundreds of dollars them to get their product promoted by a specific influencer who is a popular name amongst their targeted audience.  

Other times, brands pay several dollars to simply get their product mentioned by the influencers in shoutouts or their Instagram stories. 

Whenever the influencers get a project, they usually mention paid partnership or add a #Sponsorship to their content to ensure transparency with their audience.

At times, influencers do that for free as well when they genuinely like a brand, they recommend it to their active Instagram followers who engage with them regularly. 

Also, with the use of the best fashion quotes for Instagram, they promote the products amongst their followers, share their reviews, and encourage them to make a purchase.

Some businesses in the travel industry also ask the Instagram models to travel to new destinations, create IGTV stories, reels and take a lot of pictures while they are enjoying themselves there. 

In this case, the models get to travel to cool destinations, enjoy the adventure, and get paid in return for the promotion. So, this is another reason why the popular job feels so enticing to many people.

Instagram Models and Regular Models

The best thing for Instagram models is that they don’t have to waste their time, money, and resources on agents. 

On the other hand, regular models have to do so. They spend a significant part of their money or income on hiring agents who can help them get good projects and managers who can help them schedule and organize things such as appointments, etc. 

However, through a monetized account, Instagram models can directly connect with the brands that offer them projects and share their requirements. So, there are no agents involved and there’s no need to pay commissions. 

The models can negotiate their fees and expectations directly with the client. So, the communication process is easy and things can be sorted at the earliest.  

How To Measure Your Earning Potential On Instagram?

Instagram models have a huge earning potential if they do things in the right way. On Instagram, you don’t have to be necessarily a “celebrity” or a “famous personality” to earn money. 

A lot of models or influencers with only 3,000+ followers get paid well for their contributions to the promotion of a brand. However, if you don’t meet the criteria yet, you can buy high-quality Instagram followers with instant delivery. This will give a significant boost to your IG account and will help you to get noticed by brands who are looking for collaborations to promote their products and services.

Now, coming to the earning potential of Instagram models, currently, there’s no clear answer to the question, “How much do Instagram models make”? The answer depends on multiple factors like their popularity online, the number of followers, likes, and views on their posts, the type of business, its products and services, and more.

At present, experts suggest people who have the most number of followers on Instagram have better earning potential. Let’s see how:

Micro-Influencers (Up to 10, 000 Instagram followers)

Micro-influencers who have followers in the range of 3,000 to 10,000 on their monetized Instagram accounts can charge a maximum of $60 per post. The more genuine Instagram followers, the more will be the earning potential.

Larger Influencers (Between 1,00,000 and 1 Million Instagram followers)

Influencers who have 1,00,000 to 1 million real Instagram followers can also earn a significant amount through their posts. They can make anywhere between $200- $400 per post on Instagram.

Macro Influencers (Above 1 Million followers) 

Influencers with more than 1 million followers count on Instagram can make real money on it. These Instagram models charge thousands of dollars for sponsoring a single post. 

For example, Kylie Jenner, one of the most popular global personalities gets an average of $1 million on each sponsored post on her Instagram account. 

As per the 2018 Instagram Rich List, she’s the highest-paid influencer on Instagram. 

Top 5 Instagram Models Who Make Huge Money 

If you want to know more about the earning potential of the Instagram models, we’ve got you covered. Here are the names of the top 5 Instagram models who have made it big on the platform and are making thousands of dollars every day.

Danielle Bernstein

Danielle Bernstein, an influential fashion designer has more than 2 million followers on Instagram. Through her Instagram account, she brings her vision to life. Currently, she is one of the most popular fashion models in the world

Candice Swanepoel

Swanepoel is a South African model. She is very active on Instagram and has more than 14 million Instagram followers. By earning more than $3 million a year, she is one of the top-earning Instagram models who is considered a fashion expert.

Gisele Caroline Bundchen

Gisele Caroline Bundchen belongs to Brazil. She is a model, actress, writer, and entrepreneur with 15.8 million+ Instagram followers. 

According to Forbes, she is making $17.5 million a year through Instagram, and which is why she is one of the richest women in the fashion influencer industry. 

Adriana Lima

Adriana Lima is a Brazilian model and actress. She’s popularly known as the Secret Angel of Victoria. As per a report by Forbes, she earns more than $10.5 million a year through Instagram. On average, she earns $15,000 for a single Instagram post. 

Chiara Ferragni

Chiara Ferragni belongs to Italy and knows blogging, fashion designing, and is also a businesswoman. She earns an estimated $8-$10 million a year from her monetized Instagram account.

Several other Instagram models make tons of money on Instagram every day. However, these were some of the top names in the list of fashion influencers on the platform.

Final Words

Instagram models can always start with small. They have to post the right thing at the right time using the correct filter to attract the attention of the audience and grow their fan base. 

Today, there are many Instagram influencers who are attracting millions of people to their profile and making tons of money every day. 

The best part is that you don’t have to always go outside to promote a brand or its products. You can do it in the comfort of your home and in your own space. 

The Instagram models can transform the fashion industry in the upcoming years and may overshadow traditional modeling even more. If you are up for it, go ahead.

Natalie Myers
Written By
Natalie Myers

Natalie has the strongest control on words. She is the content manager at GPC.FM with an avid experience in content marketing. Her biggest strength is her ability to express through persuasive words. She has been working in the content industry for a decade and now works with GPC.FM to strategize and plan content marketing. From curating social content calendars to strategizing content for social media platforms, she ideates a bespoke content roadmap at GPC.FM.