Instagram Tips

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Natalie Myers



5 min read


5 min read


Date Publish: Nov 10, 2023


Last Modified: Apr 19, 2024

Instagram Story Dimensions & Best Practices To Boost Your Followers

Instagram Stories attracted more than 250 million daily active users within just one year of their launch. What’s more? The platform enjoys more users who share stories everyday as compared to its rival Snapchat. 

Stories are a big hit on the platform and have helped several brands in gaining a series of genuine Instagram followers who help these brands in improving their engagements and interactions.

However, as more and more people are using Instagram Stories, it is becoming hard for businesses to stand out. To cope up with this, you must know the important factors about Instagram marketing, and Instagram story dimensions is one such factor.

In this article, you will learn different things about Instagram Story, such as their dimensions, importance, creation process, and more. Let’s get started with this.

What are Instagram Story Dimensions?

Instagram Story Dimensions are 1080 px X 1920 px. This means an image or video should have 1080 pixels in width and 1920 pixels in length to be uploaded on the platform. The ratio of this is 9:16.

The supported image file formats on Instagram are PNG and JPG. Also, the Instagram story image should not exceed 30 Mb in size.

The supported video file formats on Instagram are MP4 (generally recommended) and MOV. Video files. The IG story video file size should be under 4GB. 

You need to keep these dimensions in mind whenever you are creating a post for your Instagram story. Posts that are of the right size will better grab the attention of the users and will help you to get more Instagram followers and likes.

Why do you need to follow Instagram Story Dimensions?

If you use your smartphone and take a picture or video in portrait mode, it will easily fit the ideal Instagram story dimensions of 1080 px X 1920 px. 

If you are creating more professional images or videos in a software like Photoshop, Adobe, or Illustrator, you need to create the post in the right Instagram Story Dimensions.

This is required because Instagram Stories are not available for anything.

If you upload an image or video on Instagram Story that doesn’t fit the recommended size, the content will be cropped, and some part of your visuals will be lost. This happens because Instagram zoom in on your content, and this leads to a loss in picture quality.

So, it is crucial to follow the right dimensions whenever you create Instagram stories and ensure that your brand attracts more Instagram followers.

Also Read: How To Make Custom Instagram Highlights Covers?

How Can I Create a Perfect Instagram Story?

If you want to add a simple photo or video for your Instagram story, take out your phone and film it while positioning your camera vertically.

On the other hand, if you are willing to create professional stories with great visuals and text, you need to consider a few facts.

You can use some applications like Canva and Snappa to create Instagram stories for your personal or business account. They contain several templates for stories you can use to create a customized post as per your brand’s needs.

It is very important to create it in the right dimensions as we have already mentioned the importance of using the right size for creating Instagram stories.

The next important thing that you need to do is to bring in engagements for your Instagram story. Without this, your efforts will go waste. This is because there’s no use of a good or perfect story if no or only a few people see it. 

For this, you need to interact with other pages and let them know about your presence. You can comment on other people’s stories. You can ask your fans and followers to share your stories with more people in their reach, and a lot more.  

You can also buy Instagram story views to quickly get more engagement for your stories, especially those that matter the most for your brand reputation. For example, if there’s going to be a live session, event, webinar, etc. 

Most of the brands follow this strategy these days, and it includes several prominent names that are quite popular worldwide.

What are the Best Instagram Story Ideas?

Instagram Stories are versatile and can do wonders for the growth of your brand. You can use them to sell a product or service, promote your brand, or use them to keep your followers updated. 

Here are the 4 best Instagram Story Ideas to promote your brand:

Add Call To Action Button

You can add links to your Instagram story if you are running a business account with 10k+ followers. With these links, you can prompt users to swipe up and visit a particular webpage. This proves to be very useful if you need to promote a product or service, blog, or more.

Show Behind The Scenes

You can give your followers a glimpse of what’s going on in your daily life or business. These behind the scenes stories make your users feel more connected with your business and builds a stronger relationship with them. This will keep your brand on the top of their minds.

Story Polls

Instagram Story Polls are another great feature to interact with your customers and promote your brand. Through polls, you can ask any question from your audience, and with a simple tap, you can see your audience’s answers to those questions. You can also check what was answered by whom. 

Display User-Generated Content

Testimonials are a great type of content to post on your Instagram stories. This way, you can display the content that your users about your product without hurting your Instagram feed. Besides this, users will also feel important if you repost their feedback.


So, what do you think about Instagram Stories after reading the above facts? Remember that Instagram Stories are an additional feature to grow your account on the platform. 

But, don’t forget to post on your Instagram feeds as well. You need to be regular with this to gain an engaged following.

Also, if you are struggling to grow your Instagram profile even after applying so many strategies and tactics, don’t hesitate to buy IG followers from GPC. This will give an instant boost to the online presence of your business, and you will be able to work more efficiently.

Sophia Martinez
Written By
Natalie Myers

Natalie has the strongest control on words. She is the content manager at GPC.FM with an avid experience in content marketing. Her biggest strength is her ability to express through persuasive words. She has been working in the content industry for a decade and now works with GPC.FM to strategize and plan content marketing. From curating social content calendars to strategizing content for social media platforms, she ideates a bespoke content roadmap at GPC.FM.