How To Build A Strong Instagram Community Around Your Brand?

Are you seeking ways to elevate brand loyalty and boost engagement on Instagram? Or Want to stay connected with your regular and potential customers at all times? 

If Yes! Building a robust Instagram community is a winning solution for you.

Instagram has a 2 billion user base and is ranked as the 4th most popular social media platform, meaning you have the biggest audience to build and foster a community network!

From boosting popularity to keeping brand loyalists engaged, the perks of a progressive community on Instagram are never-ending! 

In this blog, we shall focus on the reasons, strategies, and best practices needed to build and run a successive brand community on Instagram.

Let's get started!

Why Build An Instagram Community Around Brands?

When looking forward to the long-term success of a brand, investing in a community on the world's most popular social media channel is the best option. 

While there are many reasons why you should be engaged in building an IG community for your brand, here are a few that you surely cannot miss.

1. Build Customer-Brand Relationship

People in a community share interests and connections that foster long-term customer-brand relationships—a follower of a brand page shares a bridge of similar interest with another follower.

2. Structure Brand Loyalty

Community-oriented brands bring value to the customers, resulting in empowered brand loyalty. You are not only selling a product but also a value attached to it!

3. Empower Long Term Brand Success

One can envision huge and long-term success through the Instagram community because the trust and reliability of customers in a brand in a community are higher.

4. Go Beyond Product Providers

Brand community withholds the power to give a brand the power to influence customers' lifestyles and choices from just being a product or a service provider.

9 Strategies For Building A Strong Instagram Community

Now that you know how important and beneficial it is to build a brand community on Instagram, what about the right strategies? We'll help you navigate them.

Look at some of the proven strategies that assist customer-brand relationships on Instagram through a powerful community.

1. Create A Strong Brand & Content Strategy

Content is the key to the brand community's success on Instagram. No matter how much content is highlighted, it will remain an underestimated concept!

It is not the product that builds a community, but content that revolves around the usage, sustainability, and the right practices associated with the product that allows people of the same beliefs and interests to come together and become part of a community.

Hence, your content calendar must have all these ideas incepted in one place.

2. Educate, Entertain, & Engage Your Audience

The content calendar you are building must emphasize three critical factors which are educating, entertaining, and engaging the audience.

Educate your audience with content that exposes facts about anything that belongs to the brand's niche, the right way to use products to yield maximum results, and more.

Entertain your audience with relatable and creative mems and engage people by creating fun contests, games, and quizzes. This is how you expand your community on Instagram.

3. Use Instagram Ads To Reach More People

Instagram allows brands to leverage the ad tool and reach more people with similar interests. This means you can target your audience group and run ads within the frame to fill your community with people of similar interests.

Build an ad calendar and a budget that aligns with your goals. Create hooking ads around it and run them, setting the right audience and hashtags.

Putting some money in the initial phases can bring maximum returns in the future.

4. Partner With Influencers

Influencer marketing is the hottest trend on Instagram. Influencers are people who already own and run a successive community of people who listen to the recommendations of these influencers.

Hence, all you have to do is leverage the connection and grow your brand's community on Instagram. 

Find Influencers in your brand niche, contact them for quotes and deliverables, and close the deal. Post content with influencers to garner your profile's reach and fame.

5. Personalize Your Brand

Be the different one in the industry by making your brand personalized for the audience. But how do you do it? By building and spreading awareness of the right and sustainable brand ethos.

Let your brand communicate a personal and unique message to everyone interested in the niche. Building a champion brand requires a unique approach and then righteous implementation of impactful content.

6. Leverage Instagram's Latest Features

Did you know Instagram organically boosts content that uses the latest Instagram features? If you did not know this, note it down now!

This means you need to use all the latest Instagram features and revolve your content ideas around them. But before you use them, you need to learn about them.

Hence, become a great learner and keep updated with Instagram's latest algorithm, features, and everything. That's how you become a progressive Instagram marketer that brands need to grow. 

7. Share More User-Generated Content

Make your brand user-centric with user-generated content (UGC). UGC is content that directly comes from product users. It is like one user convincing another user with positive affirmations about the brand.

Find brand loyalists and content creators on Instagram who do UGC. You can find barter as well as paid collaborations.

You can ideate UGC through product reviews, usage guides, and best practices. 

8. Host Contests and Giveaways

You will be awestruck to see a sudden exponential boost in engagement when you start doing regular giveaways and contests on your Instagram page.

Every brand page must do giveaways every week or month. All you have to give is a product for free, and to win it, so many people would participate. The general giveaway and contest rule asks participants to follow the page.

Also, when you start hosting regular giveaways, people follow and become a part of grabbing the opportunity.

9. Post When Your Audience Is Active

As a brand owner or an expert Instagram marketer, you can post content at random hours. You must study your audience well and then, create a posting schedule for your team to follow!

Find your target audience's age group and observe a common lifestyle activity they follow. This will help you understand when this group is most active on IG.

Figure it out and ensure that your posts are live at these times only so that the audience can catch it sooner.

Best Practices For Engaging With Your Instagram Community

Thinking of the best ways to grow on Instagram in 2024? 

Swear by these meaningful practices and start your Instagram growth journey right away!

• Set clear and attainable goals, like reaching 5k followers in a month

• Schedule posts in advance to avoid missing out on posting 

• Tag your products and engage with followers through good content

• Analyze Instagram insights from time to time and keep optimizing the profile

• Make more Instagram reels than static posts

• Use trending audio and sounds on Instagram posts

Final Thoughts

Building a robust Instagram community does not happen without putting in consistent effort. You need to invest time and dedication if you are keen on building and growing an IG community.

The guide enlists nine successive strategies to build a robust community on Instagram for the brand, along with the best practices. 

The blog highlights the key points to community success, and you must read it if you are serious about fostering a community.

A community is a space where people draw inspiration from each other. When starting out, ensure you have something bigger and better to offer.

FAQs 

1. Is Instagram good for building community for brands?

With 2 billion users worldwide, Instagram is the best brand platform to build a community that centers around common interests, choices, values, and ethos.

2. What is the best Instagram branding tip for building a loyal community?

The best branding tips for building a loyal community on Instagram are to stay genuine and consistent with content creation and posting.

3. How to create a community page on Instagram?

Creating a community page on Instagram is very easy. Create an account with a well-written bio on community ethos and value and post quality content.

4. How to build a strong community for your brand on Instagram?

Building a strong community on Instagram depends on content strategy, consistency, meaningful posts, a common brand voice, amplifying customer opportunities, and sticking to it through everything.

5. Can communities on IG help brands generate more revenue?

Yes, communities on Instagram accelerate brand revenue. There are so many brand pages and communities on Instagram that sell and make revenue on IG only!