How To Set Up A Business Account on Instagram: 2024 Guide

Does your business still like the idea of using Instagram? If yes, then It is time to stop scrolling and begin planning. We have all the information you need if you're wondering how to set up an Instagram business account.

In this blog, we'll cover the best approaches in this guide to support your brand's success on the dynamic platform.

How To Create an Instagram Business Profile?

Using a Business Instagram profile is slightly different from a personal one. Follow the below steps to create an Instagram Business Profile without any hassle.

●      Step 1 - Download the Instagram app

First, get the Instagram app. You may download the Instagram app from the Play Store or the Apple Store.

●      Step 2: Launch the application

After installation, open the application and enter the necessary information. If more than one person will have access to this account, make sure you use an administrator email address. Alternatively, you can instantly link your Facebook corporate page by logging in using Facebook.

●      Step 3 - Username and Password

Select a suitable username and password that align with your business. After that, you can fill in the profile details and log in.

●      Step 4 - Conversion of Personal Account to Business Account

A personal account will be the default when you create a new one. So, to change it to a business account, you must follow these steps.

1.    Go to your Instagram profile, iIn the upper right-hand corner, click on the menu. It appears as three small lines stacked on top of each other.

2.    Then select “Settings” from the menu. Click on "Account.”

3.    When you navigate to the account menu, you should see a choice to convert to a business account highlighted at the bottom.

4.    When you click on it, you can be asked to switch over immediately or to provide any missing information. That is all. In this way, you can make an Instagram business account.

4 Other Ways To Set Up Instagram Account For Business

There are several differences between using a personal account and using Instagram for business. It's not complicated, so don't worry! To establish your brand and optimize your Instagram profile, create an Instagram business account and follow these 4 easy steps.

●      Way 1: Switch To An Instagram Business Account

You can only switch to a business account if you’ve created an Instagram account. The steps for switching it up are listed below.

Step 1: Visit your profile and choose the menu icon in the upper-right corner that appears as three little lines piled on top of one another.

Step 2:  Tap on Settings, followed by Privacy. Scroll down and tap on Account Type and Tools.

Step 3: Click on Switch to a professional account.

Step 4: Click on Continue.

Step 5: After selecting a category and deciding whether to display it on your profile using the slider, click Done.

Step 6: Select Business and press the Next button.

Step 7: Tap Next after using the slider to choose whether to receive promotional emails from Instagram for business accounts.

Step 8: After adding or editing any relevant contact information, select Next (or Don't use my contact info to skip this step) and use the slider to decide whether to display it on your profile.

Step 9: To link your Instagram business account to your Facebook business page, simply follow the prompts. Although technically optional, this is required to use Instagram's shopping features and run ads.

Step 10: Afterwards, you will be asked to enhance your account with further features, such as sharing your goals with Instagram, growing your audience, and adding information to your portfolio.

Step 11: Click the X in the upper left corner to close this window and return to your profile if you'd like to save this for later.

●      Way 2: Add Business Information To Your Bio

Describe your brand and highlight your brand voice in not more than 150 characters for your Instagram bio. Don't forget to maximize the following elements of your Instagram business profile. Here are a few ways to optimize your IG Bio:

Step 1: Optimize Profile Photo

Use a proper profile photo. It would be more professional if you used a business logo instead.

Step 2:  Add Links To Your Profile

Provide a link to your website, a recent blog post, or an ongoing campaign.

Step 3: Schedule Appointments

If necessary, share a button that enables clients to schedule appointments. To utilize this feature, you must have an account with one of Instagram's partners. After selecting Edit profile, find Action Buttons by swiping down.

Step 4:  Add Contact Details

Provide contact information like email ID, website, etc. You may add contact information anytime by selecting Edit profile if you forgot to do so while creating your account. After that, Instagram will update your profile with a Contact button.

Step 5: Leverage Instagram Story Highlights

Another method to make the most of the space on your profile is to use Instagram Story highlights to provide more details about your company, goods, or services. Put Stories in orderly categories and use Highlight covers to give them an elegant look.

●      Way 3: Connect Your Product Catalog

You must build a product catalog to tag items in Instagram photos or run particular kinds of Instagram advertisements. Below are the steps to connect your product catalog.

Step 1: Go to Commerce Manager, choose Create a Catalog, and click Get Started again.

Step 2:  After choosing Ecommerce, press Next.

Step 3: Click Connect to an ecommerce platform and follow the instructions to establish your catalog if your shop is hosted on a platform such as Shopify or BigCommerce. If not, choose Upload Product Information, give your catalog a name, and select Next.

Step 4: Open your catalog by clicking View Catalog, then click Add Goods to begin adding products.

●      Way 4: Turn On Instagram Shopping

When your product catalog is fully loaded, it's time to activate Instagram's shopping capabilities. Using the below steps, you can set up an Instagram store.

Step 1: Visit the "Get Started" page.

Step 2: Click "Get started."

Step 3: To get started, click Create a store and then select Next.

Step 4: Check the pre-selected sales channels and make any necessary account additions or deletions.

Step 5: Select the sales channel or account to which you wish to link your business. Modify your checkout process to reflect that you are currently selling on Shopify or another partner platform. Once everything is configured, click Next.

Step 6: Next, decide which nations you wish to send your goods to. Note that not all places offer Instagram shopping. There is a drop-down menu with available nations.

Step 7: Provide your business email.

Step 8: Choose an existing company portfolio or start from scratch.

Step 9: Select Next. Click Next after choosing the catalog to utilize for your store. It must fulfill shop eligibility rules for catalogs to be chosen. This catalog cannot be changed afterward.

Step 10: Check the details regarding your shop, read and agree to the Seller Agreement, and then click Finish Setup to complete your store setup.

Why Do You Need To Make An Instagram Business Account?

Using an Instagram business account, you can access a wide range of tools to help you manage your presence on the social media platform. You can build brand authority and enhance the platform. Below are a few more reasons to make an Instagram business account.

●      Get Rich Insights

Instagram thoroughly analyzes the performance of business accounts' profiles. With the help of your account insights, you can track your following statistics, social media activity, and reach.

It provides you with a thorough analysis of the demographics of your audience and the evolution of your following.

●      Instagram Advertising Options

Using the Meta Ads Manager, you may create and manage advertising for Facebook, Instagram, and Messenger. To utilise all of the Instagram ad tools and functionalities, you must link them to your Instagram Business Account.

This will enable the creation of highly targeted campaigns and the ability to play advertisements in various forms.

●      Schedule Your Posts

With a business account, you can use third-party tools to schedule posts in advance, ensuring a consistent posting schedule. This helps maintain an active presence, saves time, and allows for strategic planning of your content calendar.

Consistent posting can improve your engagement rates and keep your audience regularly updated with fresh content.

●      Instagram Shopping

Instagram Shopping makes it simple for customers to shop for your items without ever leaving the app by enabling business accounts to tag products directly in posts or stories.

Streamlining the process from discovery to checkout it makes shopping easier and more likely to result in impulse buys.

●      Quick Replies For DMs

You can easily set up quick replies for direct messages, enabling efficient responses to common inquiries. This feature enhances customer service by providing timely responses, improving satisfaction, and freeing up time for complex queries.

Quick replies help maintain consistent communication and foster better audience relationships.

●      Organised Inbox Management

With an Instagram business account, manage messages better using primary and general tabs and flag important conversations. This will help prioritize responses, track interactions, and ensure no message is missed.

Strategies To Boost Your Business Instagram Account

Boosting your Instagram account involves a strategic approach to maximize engagement and growth. You can use an Instagram business account to promote your business. Some of the strategies that you can implement to enhance your Instagram presence effectively are:

1.    Set Goals

Define your goals and set them. Your goals can include brand awareness, sales, or building community.

2.    Research Target Audience

Understand the interests of your audience and their behaviors to change your content accordingly.

3.    Find  Content Mix

Balance posts, reels, stories, and other videos to keep your feed diverse and engaging.

4.    Schedule content

Consistently post at optimal times to maintain visibility and engagement. This also saves you time.

5.    Tag Products

Make shopping easier by tagging products in your posts and linking directly to your store.

6.    Elevate Grid Aesthetics

Use cohesive colors and themes to create a visually appealing profile. You can use your brand colors also.

7.    Respond To Comments & Messages

Engage with your audience to build relationships and foster a sense of community. Reply to their comments and messages for more engagement.

8.    Analyse Using Instagram Insights

Track your performance and adjust your strategy based on data and trends. This will boost your business.

9.    Take Advantage Of Reels

Use short, engaging videos to reach a broader audience and increase interaction. Create quality content for more visibility.

10. Leverage Instagram Shopping

Set up a shop on your profile to allow direct purchases from your posts and stories. This will make it easier for customers to shop.

The Bottom Line

By switching from your personal profile to a business account, you can access several tools to expand your business. You'll also get free access to features like Instagram Insights, which helps you connect with your business on the platform.

Commerce Manager, which lets you tag and sell items directly on Instagram. It's like having a personal business assistant at your fingertips!

FAQs

1. Is Instagram for business free?

Indeed, opening a business account on Instagram is free. However, you must pay to use the premium features, such as Instagram advertisements.

2. What is a suitable time to post on Instagram for business?

It is dependent on your objectives and the target audience. Mornings are often the most engaging times for brand accounts.

3. What is the difference between personal and business Instagram accounts?

Through personal profiles, you may connect with friends and family and share details of your everyday life. However, Instagram business accounts come with features like shopping, analytics, and advertising to support you in achieving your goals.

4. Is it important to use Instagram Business Account?

Instagram is often used by businesses to increase sales, establish and monitor audience engagement, and increase brand exposure. Discovering customers where they already spend their time is a great strategy.

5. Is an Instagram Business Account free?

Absolutely yes! An Instagram business account is free to create and use. It provides features such as analytics, advertising options, and contact buttons to enhance the business presence and engagement of the platform.