How To Use Instagram Live To Connect With Followers

Instagram Live is a feature on Instagram that was added in 2016 to boost viewers' reach, engagement, and attendance. With its amazing features and facilities, Instagram Live has become an exceptional and powerful marketing tool. Now, more than 1 million people watch Instagram Live daily.

Going Live On Instagram has not only helped creators grow but also amplified the reach of businesses and brands. Two out of three people agree that Instagram Live makes it easier to engage with the brand. And 14 percent use the Live feature to engage with their audience.

Let us answer common questions on Instagram Live and understand the benefits of Instagram Live.

What is Instagram Live Streaming?

Instagram Live Steaming is a feature on Instagram that allows you to broadcast live videos to your followers in real time. Whenever a user starts the Instagram live session, the followers are notified to join the live stream and interact with the broadcaster.

Instagram Live Streaming is a popular way to communicate and interact with audiences and creators worldwide. Here is everything you need to know about going Live on Instagram.

How To Go Live Stream On Instagram In 2 Easy Steps?

It is extremely simple to go Live on Instagram. All you need to do is have an Instagram account and a phone. Start your Instagram Live using the phone. Do not use Instagram Live Stream On PC, as many instagram live features are available only on the phone.

Let's start to Go Live on Instagram!

Step 1: Tap The Plus Icon On The Top Right

On your Instagram feed page, tap the Plus(+) icon at the top right. This will give you options to create the type of content you want. Choose the Live button, and you can seamlessly host live streams from your Instagram Account.

Step 2: Tap On Go Live

When you choose Live, Instagram takes you to the live screen. Then, to begin with Live, just click the recording icon. Always ensure you have a great internet connection before you start the Live for maximizing Your Instagram Live Broadcasts.

Pro Tip:

The number of Followers is visible on Insta live
You can see the viewer's comments in real-time
Celebrate the show of flying hearts; it shows the audience loves your Live.
You can also use face filters, control your camera, or mute your video through

What to know how to do an Instagram Live to connect with your audience and boost your engagement metrics? Learn Leveraging Instagram’s Live features!

Leverage Instagram Live Features To Connect With Your Followers

Instagram Live offers a great platform to interact with your audience and build better connections. Choose from a number of features to make your Live Stream On Instagram engaging. Have a look at the amazing features and complement Instagram Stories with Live Features.

Add A Question Sticker

If you are hosting a Q&A session on your Live, before starting your Instagram Live, you can simply post a Question Sticker on your Instagram stories to let your followers submit questions. This will motivate them to watch and inform the following about the upcoming Live.

Send Live Stream

If your Instagram Live succeeded, it is time to broadcast it on your feed and other social channels. You can also strengthen your marketing efforts by sharing your Live with the followers you have interacted with in DMs.

Add a Guest

Invite a co-host or add a guest by tapping the person icon at the bottom of the screen. It will make your session even more popular as your Live with reach to followers of your guests, too; hence, it will be a grand deal.

Use Face Filters

Another amazing feature of Instagram Live is that you can use the same face filter that you used on Instagram Stories. Tap on the filter icon on the right-hand side of the screen and your Live screen gets filtered.

Share A Photo Or A Video

You can seamlessly add photos and videos to your Instagram Live by tapping the gallery icon on your phone's Live screen. The image or video will help you highlight things you want to discuss in your Live session.

Add Comment

By tapping on the ‘Comment,’ you can easily add a comment to the live stream. You can also pin a comment to the top of the feed by tapping and holding it.

Create Live Room On Instagram

If you want to collaborate with up to three content creators, you can create Live rooms on Instagram and interact with all of your audiences. This is an effective way to gain a huge number of followers.

Steps To Create A Live Room?

Step 1: Open the Instagram app on your phone.
Step 2: Tap on the ‘+’ icon and then choose Live.
Step 3: Tap the menu icon with horizontal lines to the left and add a title to your Instagram Live Room.
Step 4: Tap on Live. You can now invite up to three people by selecting from your contact list or typing your username.
Step 5: Your broadcast is Live. Now, tap on the ‘Chat’ button to access the chat window and interact with the users.

Save Your Live Stream

Now, you can save your Instagram Live sessions by clicking the ‘Save’ button at the top-right. This feature becomes essential when you want to improve your live performances, build your confidence, and improve the overall quality of your Instagram Live.

Do not underestimate the Importance of a successful live stream. Post it on Instagram and other social media platforms to earn millions of views.

Instagram Live is a powerful marketing tool that gives you exposure. So get ready to go Live and engage your audience with the best Tips for using Instagram Lives.

Tips For Using Instagram Lives

Whether you own a business or are an Instagram content creator, create unmissable Instagram Live content to increase your visibility and build strong connections with your audience.

Indulge in learning amazing tips for a successful Live and Instagram Live for business.

For long-term social media success, it is recommended that you set S.M.A.R.T. goals that are specific, measurable, attainable, relevant, and timely.
Plan your live sessions in advance and set specific goals so that they go smoothly and are a huge success.
Give your users real-time attention to make them feel special and connected to your brand. You can even track the comments from your followers and star ones to reply to for the presenter.
When you finish your live videos, check the number of people who joined, peak viewers, review the comments and number of shares, and ask for feedback. This data will help to build effective strategies for your brand next time.
Lastly, respond to the direct messages, post your video snippets on social media accounts, and let your audience know how your Live went.

How To Use Instagram Live?

Instagram Live is a magical place that helps build and nurture connections. These Livestreams help humanize your brand and get to know your audience better.

Here are the best ideas for creators or small business owners to go on Instagram Live. Do consider these Important Ig Live Streams for connecting with your followers.

Make Big Announcements

Use Instagram Live to make any big or small announcement about your business brand or as a content creator. Instagram is the best place to let many people know about what's new with you.

Post and promote your live broadcasting beforehand, and use Instagram to celebrate your announcement with your audience.

Do A Quick Q&As

Another way to engage your audience is to conduct a quick Q&A session. Then, move on to Instagram Live and solicit some questions from the audience.

If you don't get any questions, you can turn it into an AMA(Ask Me Anything) or ask your audience to post some questions during the livestream.

Go Live At An Event

If you are attending an event, ceremony, or conference, you can Live to stream it. People always love to watch industry parties from someone in their inner circle.

Start by creating Hype about that event and using the FOMO hashtags as a powerful tool to market your Instagram Live. People will want to attend and keep watching; what is the hype about? Also, they don’t want to miss any exciting moments.

Show BTS

If you want to build an authentic connection with your audience, then let your audience peek behind the curtain and see an unfiltered version of your life’s aspect.

You can also show what a typical day looks like and discuss it with your audience about your favorite things to do and how you do them. Give them a tour of the hurdles you face on a day-to-day basis. Simply, the idea is to be real and natural to create a strong bond with your audience.

Influencer collaboration

Influencer marketing is another great way to engage with your fans. Find an influencer who aligns with your brand, and you can introduce your offer to their audience.

Instagram offers a perfect place for collaborations. By adding guest room and live room features, you can invite influencers for an interview, a Q&A, or even a friendly chat. Use the Live Room feature and invite up to three influencers to share the screen.

Host A Tutorial, Workshop, Or Class

Engaging your followers with interactive content is crucial. You can simply host a tutorial, teach a workshop, or teach a class you are associated with.

As long as the presentation is entertaining, you can impart knowledge to your followers. Make the session interactive by allowing your audience to ask about what you do, what you offer, and what you are selling.

Product Unboxing

If you are launching a product, then hosting a live unboxing session is exciting. As people trust brands on Instagram, they usually research products on Instagram before buying and then decide whether to buy them or not.

You can live stream your product launches, showing off your products while answering real-time questions.

Talk To Your Followers

To boost your brand, you do not always have to talk like a leader or an influencer. All you can do is be simple and be you. Talk to your followers about what they like about your brand and learn about their favorite products and services.

This will engage you with your followers, and you can then save this video and keep it on your Instagram profile as a video testimonial.

Are you looking forward to Using Instagram Live To Enhance Online Branding? Then, there are some pro tips for using Instagram Live Engagement.

How To Use Instagram Live for Online Branding?

Instagram is an incredible platform for driving new followers and selling your products online. Hence, Instagram Live takes no retakes, so all you need to focus on is great preparation.

Here are some pro tips to prepare for Instagram Live for online branding:

Pro Tip 1: Create hype before your actual Instagram Live begins.
Pro Tip 2: Choose the timing for your Ig Live according to your followers
Pro Tip 3: Focus on Lighting and Location to make things look professional
Pro Tip 4: Have your show flow for the best Instagram Live
Pro Tip 5: Showcase your branded elements to align with your brand values.

4 Benefits Of Instagram Live Engagement

Incorporate Instagram Live to avail the number of benefits it brings to your business and brand. Here is what you need to know about the benefits of Streaming Live video content on Instagram.

Enhanced Visibility

Instagram Live appears at the top of the screen among the stories on the user’s feed. As soon as you go Live, it notifies your followers and suddenly grabs your follower's attention and ignites their curiosity to Go and attend the Live.

Interact With Your Audience In Real-Time

Instagram Live creates a personal, safe place to get real with your audience. You have access to a real-time audience, and hence, you can make strong connections with them. Showcase your real and authentic personality that is not usually available.

Expand Your Online Reach

Going Live on Instagram allows your viewers to instantly like, share, and comment on your content, increasing engagement on your account. As the algorithm sees higher engagement, it gives new exposure and broadens your reach.

Showcase Your Brand Personality

Instagram Live is all about showing the human side of your business. Tell your followers about your business, its services, and your workplace. This will help you gain trust among followers and, hence, create a strong and engaged community.

Conclusion: Ready To Go On Instagram Live?

Instagram Live offers millions of opportunities to grow your customers’ reach and create better connections with your followers. Many influencers and marketers are using Instagram Live, but many are unaware of its potential for building real-time audience connections.

Invest your time and energy in curating the best content for Instagram Live, and simultaneously show your rawness and professionalism to make your business and brand reach new heights.

Use the best tips and ideas for going Live on Instagram. A planned and prepared Instagram Live can be extremely successful and help you grow manifolds.

Time To Go Live!

FAQs

1. How to host live streams from Instagram accounts?

Log in to your Instagram Account. Tap the ‘+’ icon at the top right, then choose Live. Instagram will take you to the Live Screen, and as you press the record button, you will start your Instagram Live.

2. What are the best Instagram Live practices for business?

Planning ahead by defining the goals and objectives of your Instagram Live, promoting your live sessions, and engaging with the attendees are a few best Instagram Live practices for business.

3. What Are The Effective Instagram Live Strategies For Branding?

Some of the effective Instagram Live branding strategies are sharing valuable planned content that is educational and entertaining and promoting your Live to ensure a good turnout.

4. What are the four Instagram live ideas to attract followers?

The best Instagram Live ideas to attract followers are a new product launch, collaborating with influencers, a quick Q&A session, and a friendly talk with followers.

5. What are the tips for a successful Instagram live?

Promote your Instagram Live and prepare well for it. Create interactive segments, acknowledge your viewers, and finally, create a feedback loop to make your Instagram Live successful.