Instagram is one of the most loved and fastest-growing social media networking platforms. With over 1 billion monthly active users on the platform, it is no longer categorized under a specific niche.
Nowadays, everyone is there on Instagram. Whether you talk about doctors, artists, musicians, dancers, writers, or anybody else, people love to share their photos and videos with others and in return get real Instagram likes, followers, and views in high numbers.
Also, people no longer use Instagram only for fun and entertainment.
Instagram has arisen as one of the best platforms for brands to market their products and services online and connect with their targeted audience directly.
So, many people are using it to promote their business, improve their brand awareness, sell products and services online, take customer feedback and reviews, and more.
As Instagram is all about sharing photos and videos, so you can use visually rich and inspiring stories to share with your potential customers.
You can create a business account on Instagram to promote your business while the personal account is used by people who are simply there to connect with their friends and family.
The business account is also used by celebrities, influencers, and other public figures who want to earn popularity and aspire to make money through Instagram.
If you want to move ahead with the idea of growing your business online, let’s start with how you can set up a business account on Instagram.
How to Set Up a Business Account on The Instagram App?
Before you set up a business account on Instagram, it is better if you have already set up a Facebook account with a business page. This will help you in the upcoming steps and will make it easy for you to connect your business with the two platforms.
Here are the steps to set up a business account on Instagram.
Step 1: Download the App
You can post content on Instagram through its mobile app only. So, firstly search Instagram in Google Play Store or Apple Store and download it.
Step 2: Create an account with your email ID
You can use your business email address while creating an account on Instagram. When you use your business email address, it will be easy for your contacts to search for your business under the “Find Friends” feature.
Step 3: Complete your Profile and Select a Username
Now, you need to create a username and a strong password for your account and confirm it to move ahead. If you are setting up the Instagram account for your company, you can put the company’s name as the username or anything relatable.
On the other hand, if you are an agent or consultant, you can choose to put your name or company’s name. However, remember to pick up a username that distinguishes you from a personal account and confirm it to move ahead.
Instagram will generate two or three username suggestions based on your input and availability.
You can finalize the username which is available at the moment. Also, this can be changed later on and that too any number of times.
Step 4: Find Facebook Friends & Other Contacts
Under the next step, you will be asked to add your Facebook friends or friends to your contact list on Instagram.
It is your choice to go ahead with this or skip this step to move further. It is recommended to complete your Instagram profile and post one or two photos before you start adding people to it or accept requests of people who want to be your followers on Instagram.
Instagram allows you to find your Facebook friends whenever you want to. For this, you need to go to your page settings and then choose the “Find Facebook Friends” option. So, don’t worry if you want to skip this step for now.
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Step 5: Choose a Profile Photo
It’s time to give an identity to your Instagram account by setting up your profile picture. Your picture should be your brand’s logo or anything associated with your brand. This is because you are setting up a personal account, not a business account.
However, if you don’t have a logo, you can get one created on Canva which is one of the simplest tools to create a logo for your business.
Do not use selfies or group pics for your logo or profile picture. The profile picture is the face of your business, so make sure it is professional.
When you tap, “Add a photo” button, you will see photo import options. Do not import photos from Facebook because it will copy your personal account information. You can import info from Twitter if you have a business account.
Once you have uploaded your profile picture, you need to save your information. This will help you to login in the future easily. You can choose to save it or skip it.
Next, you will be directed to a page with suggested Instagram accounts that you can follow. You don’t have to follow them if you don’t want to or if you are not sure right now.
For example, you don’t need to follow a clothing brand if you are running a business account as an artist who paints. This is your chance to find people to follow.
Bonus Tip: Quick Instagram Tutorial
When you are finally in the app, the first screen that you see will be the home screen. When you follow other Instagram accounts, you will see their photos in your feed. Here is a guide for the buttons that you will see on the home page:
- Camera (Plus): Tap the plus button located on the top left to share photos and videos.
- Direct Messages (Paper airplane): If a user sends you a direct or private message on Instagram, you will be notified here. You can send direct messages to any user from here.
- Home (House): The home button will show your Instagram feed. Here you will see the latest photos from the accounts that you follow.
- Search (Magnifying glass): Find accounts, places, people, and hashtags that are relevant for your business or needs.
- Notifications (Heart): The notifications will show you the most recent likes and comments on your photos, videos, and also the posts that your Instagram followers are liking.
- Profile (Circular photo): Your profile is the full account where you will see your Instagram username, display name, bio, highlights, and all the photos that you have posted. You will also get access to the settings menu from your profile page.
Step 6: Complete your Instagram Profile
Tap the profile button on the bottom right to view your account. Next, tap the “Edit your Profile” button to complete your information.
Fill up your bio and contact details. Your Instagram bio is the main place where you can add a clickable URL. For example, you can put your website URL in this section. It will redirect your active Instagram followers and other people to your website or anywhere else where you want them to go.
On the other hand, if you add a URL in the caption or comment of a photo or video, people won’t be able to click it. So, it is better to not waste your time adding a link there.
Now, when you write your Instagram bio, there’s a limit of 150 characters. So, give a brief about your brand.
Tell people who you are, what you do, and where you are located. You can edit this whenever you want to if you don’t find the right words to describe your brand right away.
Step 7: Time to Move to the Business Account
Click on “Try Instagram for Business Tools” and follow the on-screen instructions to complete your profile. Use the business tools that are offered by Instagram to make your profile better.
Step 8: Link your Facebook Page
To use the business tools on Instagram, you need a Facebook page. So, Instagram will ask you to link your Facebook page with its business account. If you don’t have it, you can quickly create it.
For people who don’t know, Facebook acquired Instagram a few years back so now there’s more integration on these two platforms.
Step 9: Share a Post
Finally, it’s time to share a post on Instagram. As we have mentioned earlier, it is best to share one or two photos before you follow other people by sending them requests.
If you follow people with no content, they won’t find anything worth seeing on your profile. So, post a few photos or videos that you feel the best to get started with. This way you will also start getting real Instagram likes on your posts from people.
You can also upload multiple photos and videos on Instagram at the same time. It is an engaging way to connect with your audience and share all pictures in one go.
Step 10: Write engaging captions and use relevant hashtags
Write a caption for your post and use relevant hashtags for it. Hashtags help you to reach so many people with your post. It helps your content to be found amongst millions of photos that are there on Instagram.
If you want to target a particular niche on Instagram, it is better to use a specific hashtag. Also, you can use a maximum of 30 hashtags on Instagram. Do not use irrelevant hashtags as your followers don’t want to be spammed.
Bonus tip: Check Top Instagram Hashtags for Photography to see the type of hashtags belonging to a particular niche.
Step 11: Follow other Users and Get Social
Now, you have a complete Instagram profile. You have shared some of your pictures and now it is the right time to follow people so that they also start following you.
Go to your profile page by clicking on the icon on the bottom right, then go to the options page (located in the upper right corner).
On the top, you will see two options- “Facebook Friends” and “Contacts” under the Follow People.
With these options, Instagram will connect you to Facebook. If you have a past account or connections stored on your phone, you can see their accounts.
Instagram will also show all your friends on Instagram who are there in your contact list. Send a follow request to these accounts and comment and engage with their posts. This way you will get other users to start following you back.
Step 12: Share your Brand’s Story
Once you have set up your business account, it is a good idea to share your brand’s story with your audience. It will help your audience to know better about your business, feel an emotional connection with you, and stay informed.
How to use your Instagram Business Account?
Once you have set up your Instagram business account, you can develop interactions with friends and clients who will help you to build your brand. When you have started posting and interacting, it is time to check how your Instagram business account can help you grow your business.
You can use Instagram ads to get in front of your targeted audience quickly. It doesn’t matter if they are in your network or not, the ads will help you to increase the reachability of your posts and earn the attention of your audience.
If you want to learn more about how you can grow your Instagram account and make the most of it, you can visit the best site to buy Instagram likes, followers, and views. This will help busy business owners to get instant popularity and boost the online presence of their business.