15 Tips For Selling More Products With Instagram Shopping

Want to start selling your products on Instagram and  increase your sales with the Instagram app? We are here to guide you through the process of selling on Instagram, increasing audience engagement and reach on your products.

Setting up an Instagram shop for your business will help shoppers in simplified clicks on the links to purchase your stuff without visiting your website. The Instagram platform makes it easy for brands to gain visibility on products and to reach a larger target audience.

Are you ready to sell more products with Instagram Shopping? Here's everything you should know.

Can You Sell Products Directly From Instagram?

Yes, you can sell products directly from Instagram. If your eCommerce company is just starting and your budget is restricted, you do not need to set aside a significant amount for website development. 

Instagram may help you by providing customers with intriguing content and product photographs. If you set up Instagram shopping for your website, you can get plenty of perks, including:

Increase Your Reach:

Instagram is the best platform to reach a larger audience, resulting in more traffic and sales for your website.

Simplify The Purchasing Experience:

By simplifying the purchase experience, customers may purchase from your website without leaving the app, eliminating friction and increasing sales and conversions for your business.

Access To Insights And Analytics:

Accessing insights and analytics will help you study consumer behavior, needs, and ways to increase sales on Instagram. It will also help your brand improve its website and marketing approach.

How To Sell On Instagram Shop Effectively?

Instagram Shop is a powerful tool that allows businesses to tag products directly in their posts and stories while making it feasible for customers to make purchases from their brand.

Instagram has over 1 billion active users, providing a large potential client base for businesses trying to improve online sales. Here are 15 tips to sell on Instagram shop Effectively-

1. Use High-Quality Product Images

Create a captivating visual narrative that generates interaction and sales on Instagram Shop using high-resolution photographs of products in lifestyle settings, white backgrounds, and highlighting features.

2. Create Themed Collections

Maintaining a consistent style and theme on Instagram will help you build brand recognition and define your identity. It also allows customers to quickly recognize your posts while scrolling through their feed or perusing the Explore page.

3. Add Compelling Product Descriptions

Include intriguing product descriptions that create a story, highlight benefits, and demonstrate features. Use sensory language to bring things to life, answer consumers' queries, alleviate purchasing concerns, increase sales, and make your customers happy.

4. Tag Your Products In Posts

Tag your products in posts and stories to enable customers to purchase from your feed. Link products directly to your Instagram shop to make shopping on Instagram easy and convenient, boosting sales and conversions.

5. Utilize Stories To Link Products

Use Instagram Stories to link products, allowing people to purchase from your brand smoothly. To increase sales and conversions, tag products directly in Stories, leverage the "swipe-up" function and include explicit calls to action.

6. Use The Right Hashtags

Using relevant hashtags, such as #shoplocal and #easyshopping, in your shopping posts might help your target market find your Instagram shop. When used effectively, hashtags can also help you appear in the Search and Explore tabs, allowing consumers to click on the Shop tab.

7. Offer Special Discounts

Offering special deals and discounts to your audience on a limited-time purchase generates a sense of urgency, which will increase audience engagement. Promote these discounts via email and Instagram Stories to reach a larger audience and increase sales.

8. Show Products In How To Video

The most common video content on Instagram is a tutorial or how-to video. This structure is ideal for shopping posts since it provides users with product information and proof of concept.

9. Establish Your Content Style

To stand out, create a distinctive content style that matches your brand's personality and image. Use consistent images, proper tone, and language to establish a recognizable, engaging brand that speaks to your target audience.

10. Be Authentic And Inclusive

Maintain authenticity and inclusivity in your content and interactions. Share your brand's story, highlight different perspectives, and promote originality. 

Authenticity and inclusivity foster trust and commitment among your target audience, resulting in a solid and supportive community.

11. Share User-Generated Content

Share user-generated content (UGC) to promote your brand to a new audience. Repost customer images, reviews, and testimonials to foster a sense of belonging and trust, encouraging more customers to share their experiences and feedback with your brand.

12. Create Compelling CTAs

Creating clear and engaging calls to action (CTAs) will encourage customers to take action in one go rather than directing it to the website. Use action-oriented words like "Shop Now" or "Learn More" to increase sales, sign-ups, engagement. Make your CTAs stand out from other brands by making eye-catching Instagram posts.

13. Run Instagram Ads

Running Instagram advertisements will generate traffic to your store by targeting cart abandoners and website visitors. Also promote special deals, discounts, and new products to re-engage old customers and increase your sales revenue.

14. Offer Multiple Payment Options

Offering a variety of payment alternatives, such as credit cards, PayPal, Apple Pay, and Google Pay, ensures a seamless checkout experience for customers. This flexibility minimizes difficulties and boosts conversions, making it easier for customers to finish their orders.

15. Host Giveaways And Contests

Hosting a giveaway and contest will create buzz and excitement in the audience around your brand. Also, offer exciting prizes, ask your followers to share a post or tag a friend, and use relevant hashtags to increase visibility, reach, and attract new followers.

New Instagram Shopping Features For Businesses

It is challenging to stay updated with the ever-changing social media trends and the continuous rollout of new marketing tools and services.

We have gathered a list of the new Instagram shopping features to make life easier for business owners and marketers. Below, we have explained new Instagram Shopping Features for businesses-

1. Instagram Shopping Tab

Instagram recently revamped its home page and introduced a new Shopping option. Under this page, you should browse Instagram stores and see featured products from brands you follow.

If you are a brand that sells tangible things, you may promote your products and featured collections here. 

2. Instagram Live Shopping Feature

Certain businesses can now sell things directly through Instagram Live Shopping. This new feature enables Instagram users to shop in real-time while viewing a live stream video with a product tag.

This significant improvement will benefit companies and influencers, who can tag products in their Live videos.

3. Instagram Checkout Feature

Instagram Checkout feature allows customers to buy things straight from the Instagram app rather than being transferred to a website or external checkout page. To increase reach and engagement, eligible businesses may tag products in their posts, stories, or reels.

• Customers can use the "Buy Now" or "Checkout on Instagram" buttons.

• You can enter payment and shipping information directly on the Instagram page (which will be saved for future transactions).

• Complete your purchase without leaving the app.

Checkout on Instagram promises to improve the shopping experience by eliminating friction and raising conversion rates. This function is only offered to qualifying firms in the United States.

4. Shopping Tags

Instagram shopping tags allow businesses to tag products in posts and stories, giving customers a more convenient buying experience. Customers may examine product details, pricing, reviews and finalize their purchases within the app with a few touches.

This tool simplifies shopping, increasing business conversions and revenues while offering clients a convenient and user-friendly experience.

Final Thoughts

Businesses may maximize their potential on Instagram Shopping by following these 15 strategies to increase their online sales and consumer base. Each step of improving product listings to utilizing influencer collaborations is essential for developing a successful Instagram Shopping strategy.

Businesses that combine these strategies with incorporating new Instagram features into their businesses can increase sales, raise brand awareness, and prosper in the competitive ecommerce landscape.

FAQs

1. What's one tip for selling more products on Instagram?

Use Instagram Stories and Reels to showcase behind-the-scenes content, sneak peeks, and special discounts to keep your audience interested and encourage them to buy your products.

2. How to grow my Instagram shop?

Post compelling content, use relevant hashtags, connect with influencers, run Instagram Ads, and leverage Instagram content. This will help you boost visibility, drive traffic, and expand your Instagram shop.

3. How to sell fast with Instagram shopping?

Use eye-catching product images, transparent pricing and descriptions, and "Limited Time Offer" or "Flash Sale" subtitles to create a sense of urgency and encourage clients to make a speedy purchase.

4. What sells on Instagram the most?

Beauty, fashion, and handcrafted products are the best-selling categories on Instagram, followed by home decor, technology, food, beverages, and pet products. These categories cater to a wide range of user interests.

5. How to promote Instagram shop?

Promote your Instagram shop using Instagram Stories, Reels, feed posts, influencer partnerships, Instagram Ads, shopping tags, special offers, and cross-promotion on other social media platforms, websites, and email newsletters.