12 Ways To Promote Your YouTube Channel for Free

Are you expecting your first YouTube video to go viral without implementing effective YouTube promotion strategies? But what are effective marketing strategies for YouTube that can help with substantial growth?

There’s a very common misconception around YouTube marketing: that you need to spend money to become famous. However, this isn’t always true. There are multiple marketing strategies that do not cost a penny and give viable results. Let's explore this in detail.

In this guide, we'll find exclusive and free YouTube promotion strategies that every dedicated content creator must know! These progressive steps are proven methodologies famous YouTubers have tested during their growth journey.

Without any more delay, let's dive in.

Promote & Optimize Your YouTube Channel On Social Media For Free 

Whether you are a newbie creator conscious about the budget, a small business owner, a content creator, or a social media enthusiast, to make your content get seen, you need to optimize your content and implement righteous marketing strategies.

Commit to the following free YouTube promotion strategies and take your first step towards YouTube success.

1. Create Compelling Content

The best way to promote YouTube channel is to make content the king and treat it like one! This means you've got to work on your YouTube content rigorously and polish it with every new attempt.

Look within your niche and pick unexplored yet fun ideas, spend some time preparing a good script, shoot right, and give your best in the editing phase. Your goal is to make it better each time. 

2. Optimize Keywords 

Keywords are game-changers for social media and YouTube marketing strategies. You can boost your content reach on YouTube with high-ranking keywords. Hence, do not miss out on this simple yet highly effective growth strategy for YouTube marketing.

Use popular tools like Ubersuggest and SEMRUSH (free versions) to find the right set of keywords and use them in your:

• In headline

• Descriptions

• As Tags

#Tip 1:

Ensure to pick keywords with less traffic and high search volume. This shows that the keyword is being searched by multiple users, but there aren’t many sources of information available on it. Hence, it will help your content rank higher on YouTube. 

3. Write Clickbait Video Titles

Video marketing on YouTube is incomplete without leveraging the efficiency of clickbait YouTube titles. You must reach your audience with titles that compel them to click on the video.

You can create a gripping title when you view your content from the audience's eye and pick up the real problem. Your title must assert a solution. This is how the audience finds the problem and the solution immediately and clicks on it!

4. Add Hashtags To Your Videos

One of the most effective ways to promote your YouTube channel for free is by leveraging hashtags while publishing videos on YouTube. When publishing content, YouTube gives you the option to use hashtags that relate to or describe your content.

Use keywords as your YouTube video hashtags and ensure that they are high-ranking ones. Using the right keywords can enable you to see a significant spike in your video's reach on YouTube.

5. Customize YouTube Thumbnails

Thumbnails are game-changers in YouTube marketing. Interestingly, clickbait thumbnails have the potential to revolutionize the entire promotional game for your YouTube channel.

Users get into the habit of watching your content when they know about the particular channel. Invest time in curating thumbnails that attract viewers, and once your content reaches them, the efforts needed will go low!

6. Cross-Promote Your YouTube Channel

Cross-promotion campaigns are a marketer's best-kept secret! However, this secret becomes efficient when you maintain consistency. Promote your YouTube content on other social media portals as soon as you publish it on YouTube.

Make it a habit to simultaneously upload new content on other platforms when you publish on YouTube. There's a significant audience interested in your content on other platforms, too!

7. Create YouTube Playlists

One way to promote your YouTube videos is to segregate them into a playlist. This is a very underrated technique in YouTube marketing, but new YouTubers must practice it!

Creating a YouTube playlist helps your viewers understand your channel at first glance. It also boosts your visibility in search engine results, and you will see a spike in the number of views!

8. Host YouTube Live Streams

How do you see YouTube for entertainment? It is just a video marketing and consumption platform. If yes, then you need to twist the strategy and introduce YouTube live streams into your content plan.

Start hosting YouTube live streams if you haven't been doing it, and engage with YouTube subscribers and users live to enhance your fanbase. 

#Tip 2

Live Streams also allow you to maximize your earnings or potential earnings. Your audience can fund the live stream or brand collaborations are also part of the earnings if you get any.

9. Collaborate With Other Creators

While YouTube is a great addition to any marketing strategy, you must also network with prominent creators on the platform. Think of YouTube collaborations with a more popular creator than you.

This will help you to reach a new set of audience to amplify your reach. The best way to start is to find them on other social media pages and send a direct message to collaborate with them. 

Also, be mindful of collaborating with creators from the same niche so that creating good content becomes easy. Start doing this in bulk; you will surely get reverted.

10. Engage On YouTube Community Tab

Start committing yourself to the YouTube community tab because it is more than a vanity metric; it's the lifeblood of any YT channel. The YouTube community members get a sense of belongingness and purpose that could be your breakthrough!

A YouTube community pushes you to become a better creator and draws a direct line of communication with viewers who engage the most. You can turn the community tab into a powerhouse of engagement with exclusive content, polls, and more. 

11. Embed Videos on Your Website

It is good to promote Your YouTube Channel on social media, but do not leave the website! That's another powerful tool worth considering and using for YouTube channel promotions.

Pick your best YouTube videos and embed their links on your website (if you have one) on the home page, redirecting visitors. The videos you pick are the best in terms of reach and popularity measured through likes, comments, and views!

12. Create YouTube Shorts

For YouTube videos to go viral, you need to start indulging in YouTube shorts. YouTube shorts are successful and dynamic. Easy to create and stay consistent with, they must be added to your marketing strategy. 

The most exciting part about YouTube shorts is that you can use the content for other platforms, too. However, remember consistency is essential when attracting potential subscribers to your channel.

YouTube SEO: Boost Your Channel’s Visibility for Free

Are you familiar with the term YouTube SEO? Do you optimize your YouTube content before publishing the content? Ask yourself these questions as somebody who manages a YouTube channel and is the growth in charge.

One of the biggest reasons for missing out on potential reach could be ignored SEO optimizations in YouTube content. Here are three simple steps to start making your YouTube content SEO-friendly!

 1. Focus on YouTube Ranking Strategy

Understanding the YouTube search algorithm is integral to making high-ranking content. There are multiple facets of YouTube algorithms, and you must study them in detail. Some critical elements include:

• Viewer personalization and Search History in customizing results

• Video performance and optimization to rank videos

• Watch time, likes, and shares of a video determine ranking on YouTube

2. Optimize YouTube Title & Descriptions With High-Search Keywords

YouTube video titles and descriptions must incubate high-ranking keywords. These hashtags convey to YouTube what the video is all about, and YT further takes it to the specific audience range. Some best practices include

• Stuff your keywords manually in the title and description

• Tag the video with popular keywords relating to the video content

• Use an SRT File to add closed captions and subtitles.

3.Plan Videos on Trending Topics

The YouTube algorithm picks content that resonates or relates to trending topics on a national and international level. Hence, plan your content around the trends and spread the popularity. Here's what you can do!

• Keep yourself updated about what's happening around you (especially in your industry)

• Leverage other social media platforms to understand the audience's interest.

• Invest time in planning a good script and recording the content

Bonus- Inspire ideas for a hashtag on a trending topic and spread it across through marketing strategies like collaboration and cross-promotional content sharing.

Conclusion: Rise & Shine With Free YouTube Marketing Techniques

YouTube is a fair content creation space. When you consistently show up with effective and righteous marketing strategies, You can expect the results in a shorter timeframe.

It always does not require you to have a robust YouTube marketing budget. It is purely about how dedicated and committed you are to staying consistent toward the smaller promotional steps mentioned in the guide.

Many creators started from scratch and with zero marketing budget. However, they invested in creativity and consistency to become popular, and they did achieve success. 

Also, for all brands eyeing digital success and fame, YouTube is a great addition to any marketing strategy. Start riding!

FAQs

#1. How Can I Promote My YouTube for Free?

There are several ways to promote YouTube videos for free. This includes creating good content, using SEO keywords in titles, descriptions, and hashtags, and keeping up with the latest YouTube trends in the niche.

#2. Can I Gain Subscribers on YouTube For Free?

Yes, you can gain YouTube subscribers for free. Just hover on creating masterpieces of content, and subscribers will keep flowing in to tune into other YouTube videos you will create.

#3. What Are The Best Ways to Boost Engagement of Your Videos on YouTube?

The best way to boost engagement on your YouTube videos is to have clickbait titles that compel visitors and other YouTube audiences to watch your YT video.

#4. How to Grow a YouTube Channel Fast Without Money?

There’s nothing like growing the channel fast without money. You don’t have to fuel your YouTube content with money to boost reach. However, staying consistent with content creation and publishing will help you see progress.

#5. How Do I Monetize My YouTube Channel for Free?

Monetizing a YouTube channel does not require money. You can do it when your channel becomes eligible.