Are you a brand or an influencer on Instagram? Wondering, how you can get more tools to connect with your audience and know more about them on Instagram?
Instagram creator accounts are the answer to your question.
Instagram introduced the option of creator accounts in early 2019 as an alternative to business accounts. It is introduced explicitly for influencers who want to get access to more detailed analytics and increase likes and followers on Instagram.
Let’ see how an Instagram creator account can help you better achieve your marketing goals.
What is an Instagram Creator Account?
When Instagram was launched, there was only one type of account- a personal account.
As the platform evolved and more users joined, Instagram introduced business accounts to provide more access to brands with tools like insights, direct message feature, profile action buttons, and more.
However, brands and influencers on Instagram have continued to ask for more insights and details about their audiences to grow better on the platform.
As a result, Instagram introduced creator accounts. This type of account is available for only those who have more than 10,000 followers and are also connected to a Facebook business page.
However, if you don’t have the required number of followers but want to switch to a creator account, you can buy Instagram followers with instant delivery. Check how many followers you currently have and buy the required number to reach above 10k followers.
Also Checkout: How to Fix Instagram Copyright Issue?
How to Switch to a Creator Account?
- Open your Instagram account and tap on your small profile photo icon on the bottom right.
- Tap on the three-line button on the top right.
- Next, tap the Settings option at the bottom of your screen.
- From the Settings menu, tap on Account.
- If you have a personal account, tap on Switch to professional account at the bottom. Alternatively, if you have a business account, select Switch to creator account at the bottom.
- If you are switching from a personal account, you will see two options- Creator and Business. Tap on the Creator box and move to the next step.
The account set up will take you a through a few screens to confirm you are switching to a creator account. Choose a category, and switch your contact options on and off.
Once it is complete, you can use your creator account. Start seeing new insights and other features immediately.
What are the features of Instagram Creator Accounts?
Is it worth it to switch from your personal or business account to a creator account on Instagram?
Yes, it is worth it if you want to get more insights on your users and manage your posts better on the platform.
Let’s look at some of the new features that can help creators learn more about their audience:
In-depth Follower Growth Insights
Instagram creator accounts offer more insights and information about audience growth and decline. They provide more details to brands and influencers about how and why their audience grew or declined.
At present, business profiles on Instagram can only check their overall growth from week-to-week on Insights. On the other hand, creator accounts provide more details on a daily basis.
Get access to a Filtered Inbox for Direct Messages
Creator accounts provide you with a new tab in your direct message inbox.
Business profiles on Instagram have a single inbox and a request tab for spam-related messages, but creator accounts have both Primary and General tabs in the inbox, besides the Request tab.
The new tab is added to better segment the messages that are dear to a big brand.
Instagram has introduced this feature assuming that prominent brands usually receive a large number of messages, which means some of the important messages get lost in the sea of messages.
Get desktop access to analytics using Creator Studio
Switching to an Instagram creator account gives you access to use creator studio on desktop.
Creator Studio is a desktop dashboard management tool on which you can view all your content and insights of your Instagram account.
This information isn’t different from what you get to see in the app insights, but it shows you everything on the desktop without the need of a third-party app.
To access this, open creator studio on desktop. Connect your Facebook profile and Instagram account with the tool.
By default, creator studio will show you the Facebook pages when you log in, but you can switch to your Instagram account by clicking on its icon on the top of the page.
Create Shoppable Posts with Brand Partners
One of the best reasons for brands and influencers to switch to a creator account is the ability to create shoppable posts with other brands.
Creators can tag the products of brands they collaborate with and create shoppable posts to prompt their followers to buy.
This feature is currently offered to selected influencers only. With time, more creators are expected to get access to this feature. This is an excellent opportunity for brands and creators to get more sales and earn more revenue.
Also, if you have a greater number of followers for your account, this feature will prove to be quite beneficial for you.
Don’t worry if you don’t have a higher number of followers. You can buy real Instagram followers from Champmarketer to quickly get the benefit of this feature when you switch to a creator account.
Creator accounts bring a lot of fun features for you, but there are some downsides too. They have no API connection for third-party apps. The API of Instagram only support business accounts for third-party apps.
This means after switching to a creator account; you can’t use any scheduling tools, analytics tools, or other third-party apps.