When people visit your Instagram profile, what is the first thing that they see?
Your bio information and then right after that one of the most favorite Instagram features- the Instagram Stories Highlights.
Highlights are placed on the center of your profile and are one of the best ways to express what your brand is about. They are in great use by businesses, influencers, artists, celebrities, and singers, and other people.
They remain there on your profile permanently until you choose to delete them, unlike the Instagram Stories that disappear automatically after 24 hours.
So, highlights are a great way to show the best moments and things about your brand to the audience and promote it in the right direction.
In this article, we will share all that you need to know about making highlights on Instagram that will help you to make a mark and establish your brand identity.
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What are Instagram Stories Highlights?
Your Instagram Stories automatically disappear after 24 hours. So, to allow users to pin some of their best stories and save them permanently on their profile, Instagram has launched the Highlights feature.
Highlights are a group of stories that you can combine in a single folder on your Instagram profile.
So, whenever you post a story, you can save it as a highlight in a folder that will be displayed on your Instagram profile.
You can also activate the Archive option on Instagram. It will automatically save your IG stories and will create highlights from these in the future.
Why Are Instagram Highlights Important?
Instagram Stories is one of the most popular channels through which brands connect and engage with their customers. It boosts the results of digital marketing activities which is why understanding Instagram stories and using them is quite important for achieving your marketing goals.
Using highlights, you can save the best story images and videos for your future followers who would be glad to know about the past activities of your brand. This makes the highlights feature crucial for the Instagram community managers.
Here are some of the major reasons why you should use Instagram Highlights:
- To share an ongoing story or special moments of your brand
- To make your IG stories available for future followers
- To educate new followers about your past activities as a brand
- To show your products and services in a structured and organized manner on your IG profile
How To Create Story Highlights On Instagram?
You have two ways to create an Instagram Story Highlights. They are given below:
Method 1: Create Instagram Highlight from an active story
In this method, you need to post a story and save it in highlight. Follow the steps to do this:
- Tap on your active Instagram story to view it.
- Tap on the ‘Highlight’ option at the bottom.
- Tap the ‘+’ icon to create a new highlight folder.
- Enter the name for your new highlight.
- Tap the blue button ‘Add’.
When you do this, the new highlight will appear on your IG profile and your followers will be able to see it even after the story disappears at the end of 24 hours.
Method 2: Create Instagram Highlight from an archived story
If you have activated the Archive option on Instagram, you will be saved there automatically. Later, you can choose which stories you want to put in the Highlights section. Follow the steps to do this:
- Go to your IG profile and tap ‘Story Highlights’ in the profile section.
- Tap the ‘+’ icon.
- A new window will appear. Tap and select the stories that you want to save in the highlights section. Tap ‘Next’.
- Tap ‘Edit Cover’ to select the story that will appear as the Highlight cover.
- Give a name to your highlight.
- Tap ‘Add’ (iPhone users) and ‘Done’ (Android users).
The Bottom Line
In this article, we learned about the importance of Instagram Highlights and how they can help brands catch the eye of their followers and keep them engaged with their accounts.
We have also gone through the ways to create perfect Instagram story highlights that will help to attract new Instagram followers for your brand and will add to its popularity.
Moreover, if you are suffering from poor visibility for your Instagram content with no or little audience, you can buy Instagram followers from Champmarketer. It will help you to reach your targeted audience quickly and establish your brand’s identity in the eyes of more users.
We think you may also be interested in reading about Free Instagram Stories Highlight Icons which is our previous post.